Case Study Air Bnb

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Nowadays the problem is that every competitor understood Airbnb business model is the best, so the threat of new start to grow because they propose the exact same thing!

Luckily for Airbnb, it has been on the market long enough for it to be known as the main rental company and compared to the new ones, it focused all around the world.

Others rental services are only focused on one or several countries. They try to challenge it with lower prices and commission and attractive website but they still can’t compete with the giant.

However, it is still not “won” for Airbnb, some great places like NYC doesn’t have the right to rent flat for short terms. Or another bad news is probably that on the long term, being focused on “all around the world” is probably not the best marketing strategy.

The company may be number one today, but if it wants to stay so, it has to know how to improve itself. If not, Airbnb will lose it grades.

In this kind of rental market, competitors are a real threat for Airbnb that came early in this red ocean, whether they are substitute, direct or indirect, the market is full of offers for the customer and full of regulation for suppliers like Airbnb.

However, Airbnb is above thanks to one special point: their image. They understood how to create a trustful relationship with the customer and their branding process makes it valuable for the best competitor in this market. Despite all those things, Airbnb is still the number one in this market.