Acceptability of Cream Dory Empanada in San Pablo City, Laguna
Autor: Maryam • August 22, 2017 • 1,858 Words (8 Pages) • 887 Views
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Our empanada is fried rather than baked. The ingredients that we’re using are fresh from the market. We’re going to reach out those people who love to eat empanada and those who are around San Pablo City, Laguna.
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Figure 1: Picture of the Sample finished Product
D. Project Size
The location of the business is at P. Paterno Street, San Pablo City Laguna Philippines. Our business is food cart, the size of the cart is 7 feet tall, the width is 4 feet and breath is 3 feet. We chose to make a food cart business because it is in demand and the availability of the target market is applicable to the business. The place is at San Pablo City Shopping Mall where surrounds by most of the people, and the cart can easily notice by the people who are passing by.
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Figure 2: Map of the Location
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Figure 3: Cart
II. MARKETING ASPECTS
A. Marketing Strategies
Most entrepreneurs seek media coverage to advertise the business of their own especially those entrepreneurs with a big enterprise that can spend a huge amount of money. But for those business minded who are starting from the very beginning with enough budget like us can seek from simplest form of advertising.
We are going to use flyers, tarpaulins or posters and social media to promote our product. It can help us to inform the people in the community that there is an incoming business that will open soon. We will post posters in some places for them to know about our business. We will create a site in social media so that, the customers can visit it and they will get more information about the product that we’re introducing.
The making of successful advertisement or marketing strategy depends on the effective combination of the products, price, place and promotion which is known as the marketing mix. Each of these factors is important in attaining the business objectives.
III. FINANCIAL ASPECTS
Projected Cost
Tools and Equipments
Supplies Expenses
Rent Expense
Pre-Operating Expense
Salaries Expense
Utilities Expense
Total
P3,275.00
P267.04
P3,000.00
P1,100.00
P20,000.00
P700.00
P8,342.04
Tools and Equipments
Identity
Quantity
Price
Cost
LPG
2
P580.00
P1,160.00
Gas Stove
1
P450.00
P450.00
Pan
2
P250.00
P500.00
Whip
2
P50.00
P100.00
Rolling Pin
1
P149.00
P149.00
Measuring cup
1
P139.50
P139.50
Tong
2
P25.00
P50.00
Spoon
1 dozen
P50.00
P50.00
Bowl
2
P130.00
P260.00
Apron
4
P38.00
P152.00
Hair Net
8
P10.00
P80.00
Mask
1 box
P95.50
P95.50
Plastic Gloves
1 box
P89.00
P89.00
TOTAL:
P3,275
Supplies
Particulars Quantity Price Cost
Hand Sanitizer 1 P90.00 P90.00
Hand
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