An Innovative Automatic Teller Machine

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Challenges

Every new product will meet many challenges in the market. At the early period, we should advertise through TVs, radios and Internet to enlarge the market. We need a lot of money to cover the selling expenses, which will reduce the money we can use to pay for the operating expenses. So, we decide to borrow from a commercial bank or ask for an investment firm's help. Then, our competitors may try to copy our creative points with a few improvements once we succeed in the market. We will try our best to develop a strong band which can protect our company from copy and is benefit for the future growth. Of course, we will invest more money and time to develop the next generation of the ATMs. Moreover, the company will be short of hands in the next few years and we need a professional team, including lawyers, sales and financial manager. We suppose to recruit professional staffs through head-hunting companies. Although there will be many challenges in the future, we have the confident to overcome all of them.

Conclusion

The ATM market is becoming more and more mature. The new machine is an innovative product on the market. We have spent plenty of time to develop the most advanced technology which will satisfy most customers' needs currently. We believe our company will overcome all challenges easily and succeed in ATM industry. If you are interested in our new ATMs or have any questions, please feel free to contact us. Thank you.

References

ATM weights. (n. d.). Retrieved from http://www.testlink.co.uk/atm-weights.

Automated teller machines. (ATMs) (per 100,000 adults).(n. d.). Retrieved from

http://data.worldbank.org/indicator/FB.ATM.TOTL.P5.

Mission statement & profile.(n. d.). Retrieved from https://www.atmia.com/about-us/

mission-statement--profile/.

Sharma. J.(2012, March). Analysis of different vulnerabilities in auto teller

machine transaction. Journal of Global Research in Computer Science, pp. 38-40.

Thomas. M.(1986, August). A critique of Milton Friedman's essay ‘the social responsibility

of business is to increase its profits’. Journal of Business Ethics, 5(4), pp.265-269.

You can now withdraw cash from an ATM with your mobile.(2012, June 13). Retrieved

from http://www.telegraph.co.uk/finance/personalfinance/bank-accounts/9328166/

You-can-now-withdraw-cash-from-an-ATM-with-your-mobile.html