It’s All a Matter of Perception - Human Behavior and Mental Processes - Psychology

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Brand A

Brand B

Brand which is sweeter

8

7

Table 1.2 Brand with a sweeter taste

In Table 1.2, it shows that between the two brands, Brand A has the sweeter taste.

Brand A

Brand B

Brand that has the better scent

7

8

Table 1.3 Brand with a better scent

Table 1.3 shows that Brand B has a better scent than Brand A.

Brand A

Brand B

Brand with a richer color

7

8

Table 1.4 Brand with a richer color

Based on the given data in Table 1.4, Brand B has a richer color than Brand A.

Brand A

Brand B

Brand with a finer texture

10

5

Table 1.5 Brand with a finer texture

In Table 1.5, the brand with a finer texture is Brand A based on the respondents.

Brand A

Brand B

Overall Results

41

34

Table 1.6 Overall Results

In Table 1.6, the overall result showed that the respondents preferred Brand A over Brand B.

VI. Conclusion

This part presents the summary findings and conclusions. Based on the results, the following conclusion was drawn:

In the period given to the respondents to evaluate the survey and based on the data gathered from them, it is found out that in terms of taste, sweetness and texture, Brand A has a better result. Meanwhile, Brand B has the better result in terms of scent and color. And it is also found out that the brand that stands out between the two is Brand A, based on the data gathered from the respondents.

The results which the tests have provided indicate that a slight difference of an object from another wherein both have the same quality but with minor difference physically or in texture or in other aspect actually affect our senses’ perception on things and/or objects.

Both sensation and perception plays a vital role to each and every one. Through this activity, the researchers gained a better understanding on sensation and perception and learned that people’s behavior is based on their perception of what reality is, not on reality itself.

VII. Appendices

Appendix A

Questionnaire

Respondent 1

Name:

Section:

Brand A

Brand B

- Which tastes better?

- Which is sweeter?

- Which smells better?

- Which has a richer color?

- Which has a finer texture?

Appendix B

Photographs Documented while Conducting the Survey

[pic 1] [pic 2][pic 3]

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[pic 7][pic 8][pic 9]

Appendix C

Members

[pic 10] [pic 11]

Danica Antoniette M. Amarante Liez Anne Dequito

BSBA MA 1-1 BSBA MA 1-1

[pic 12] [pic 13]