Discuss the Crux of the Case and Analyze Each Verbatim Content That to Understand the Dynamic Behavioral Process in Transaction

...

Question 4

Discuss the significant influence of stereotypes in perception.

Stereotyping is when someone is being judged on the basis of perception by the group or type he or she belongs to. Stereotype in perception could be extremely effective in influencing decision making. Besides, stereotypes are often unfairly apply in evaluation and decision. It is normal for people to categorize things, events and people because it helps them mentally organize and make sense of the world around them. It also highlights differences between categories or groups of people. People use stereotypes to make decisions about co-workers, managers and customers with little or no information about the person. A stereotyped person is not seen for who she is and what she can contribute to the business. The influence of stereotypes is enhancing or reducing the accuracy of person perception. It points out that relying on an inaccurate stereotype will usually reduce accuracy of person perception and this may help explain why many social scientists seem to assume that any influence of a stereotype on person perception is something bad and biased that leads people astray. However, stereotype accuracy is one of the largest effects in social psychology while relying on accurate stereotypes enhance or reduce the accuracy of person perception depends on three different situations on when people have vividly clear, credible, relevant individuating information, they usually should rely on it and ignore their stereotypes; when people have ambiguous or only partially informative individuating information, they should rely on both their stereotype and the individuating information; and when people have no individuating information, relying on their stereotype will maximize the accuracy of their person perception predictions. The scientific evidence is then reviewed, and, perhaps shockingly, it shows that how people integrate stereotypes and individuating information to arrive at person perception judgments approximately corresponds to what they should do to be as rational and accurate as possible. The chapter ends by introducing the Stereotype Rationality Hypothesis, which suggests that people mostly rely on stereotypes when doing so is most likely to lead to accurate predictions and inferences, and they readily prefer relevant individuating information when it is most likely to lead to accurate predictions and inferences.

Question 5

What do you mean by selective perception based on the case study?

In the case study, the selective perception means people organize and their sensory impression in order to give meaning by their environment. And also the person get impression by the environment and also will influence the person in the same place which come to the same observation. Next, person's expectation or something that can be bring out and can be affect as the observations then person will take the observation as one of the acknowledge or solution and based on the acknowledge to make their decision. Besides that, selective perception also can be feel or done consciously, people can consciously by lead to "seeing" things that the person wants to and disregarding the opposite. Yet, some of the business company used selective perception to target as their marketing campaign to influence and appeal to satisfy their potential customer for its product or service. For example, someone considering to buy a certain brand of car is more easily to get notice of the advertisement compare to someone that doesn't interest in certain brand of car. As the explanation above In this case, for these shortlisted candidates observe that out of 14 candidates only 4 are selected and coincidently all the selected candidates were from the local state and knew to speak the local language and they observe that the entire selection process was waste of time for the selection candidate are not from the local state. The selection perception for the selected interview candidates that are they observe the selected candidates announce by the HR department are from their local state and know to speak their own local language.

Question 6

What is the implication of perception based on the case study?

Based on the case study, we found that the implication of perception for the interview session and the evaluation for the selected candidates are based on their decision making. For example, Mr. Prathap used to ask the Mr. Guruprased candidate for the interview question, his perception the candidate only have the sales experience in the past working experience but Mr. Guruprased has another Marketing working experience in past experience. Furthermore, perception refer to the process in which the individual notice and observation the stimuli that may be significant to the person. Furthermore, perception also can notice as a person's expectation or something that can be bring out and can be affect as the observations then person will take the observation as one of the acknowledge or solution and based on the acknowledge to make their decision. Besides that, the decision making in the interview section also as the implication of perception which as the entitle shortlisted candidates found that only the local state and know to speak local language candidates are being selected by the company. Also, these not been selected candidate are interaction for the next round shortlisted candidates whose come for the interview section.