The Russian Coffee Market

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the market offers the following types of coffee:

1. Roasted coffee beans. The range of coffee beans in Russia is quite wide and presented products for households with different incomes and taste preferences. The leading position among brands of arabica coffee beans takes. A significant part of the market represented by the coffee beans roasted in Russia and sold under the brands of Russian producers.

2. Ground coffee. Ground coffee market in Russia is in its formative stages. However, demand for these products is growing and sales in Russia comparable with sales of coffee beans, only slightly behind last. At the market is presented as ground coffee Russian producers and imported products.

3. Instant coffee. There are several types of instant coffee: powder ("spray-dried"), the agglomerated (granular), freeze-dried ("freeze-dried"), as well as coffee blends - coffe-mix. The popularity of instant coffee in Russia is quite high due to the simplicity of its preparation. A considerable part of the soluble coffee is imported, but in recent years the production of instant coffee is actively developing in Russia. While justified only by the production of cheaper grades: powdered and agglomerated (granular) coffee producing more expensive varieties of coffee uneconomical.

- Powder Coffee is the most popular among the population due to the low price. However, with increasing income consumers begin to choose the more expensive and high-quality product, in this connection in recent years the popularity of coffee powder is reduced.

- Granular coffee - a better product than a powder, but at the same time affordable.

- Freeze-dried coffee - produced using the technology freeze freeze-dry, allowing the best way to preserve the aroma of roasted ground beans, and among the most expensive types of instant coffee. Currently, the popularity of instant coffee growing. In 2002, the Russian demand for freeze dried was 50%.

- Soffe-mix - coffee blends coffee with sugar, coffee with cream and sugar, flavored coffee. such as "2 in 1" and "3 in 1". Market "mixes" started to be formed not so long ago, but the coffee blends have already gained popularity among a certain circle of consumers. Russian manufacturers are also showing interest in the issue of "mixes". In the spring of 2001 production line of coffee "three in one" was launched at the chocolate factory "Russia" (Samara), owned by Nestle.

The share of individual types of coffee on the Russian market in 2001

View Tchibo coffee Evaluation Evaluation of the coffee producers in Russia Evaluation Association "Rusteacoffee"

Grain and ground 20 10.1 12-15

Soluble 80 85.1 50-65

   including powder 25 - -

   Agglomerated (granular) 15 - -

   Freeze-dried 40 - -

Mixes (coffee blends) - 4.8 20-25

The share of soluble coffee in the Russian market, according to various estimates, is 50-80%. Experts differ in assessing the scope of the coffee market. In principle, given that the coffee does not grow in Russia, the market should be equal to the volume of imports. However, due to the existence of illegal imports and the lack of precise control over the movement of transit goods to accurately determine the volume of imports difficult. Thus, according to the association "Rusteacoffee" volume of the Russian coffee market in volume terms in 2001 was around 100 thousand. Tonnes, an increase over 2000 of 15%. According to the Organization of coffee producers in the Russian coffee consumption in 2000 amounted to 32 thousand. Tons, and in 2001 - increased to 38 thousand. T.

In recent years, due to rising incomes of the population redistribution patterns of consumption of instant coffee in favor of more expensive varieties.

Source: Business Analytica

Coffee production in Russia

When people talk about the Russian production of coffee is meant processing raw coffee - roasting, grinding grain, the production of instant coffee, as well as packaging. Coffee production in Russia is growing quite rapidly, but it should be noted that production capacity is not more than 5-10% of the total consumption. Mainly Russian manufacturers produce roasted coffee beans and engaged to packaging of imported coffee. Own production of instant coffee is negligible.

According to the Association "Rusteacoffee" investments in the construction of a fully automated factory for the production of roasted and ground coffee (including packaging under vacuum) with capacity up to 10 thousand. Tons per year is $ 2.5 million., Factory for the production base of instant coffee is the same capacity - 6 million dollars. agglomerated coffee - 8-10 mln., freeze dried coffee - $ 60 million. Thus, it is clear that the current level of coffee consumption in Russia is 300-600 grams. per person per year, the construction of facilities for the production of freeze-dried coffee is impractical.

Russian producers of coffee

In Russia, production of coffee drinks were spent from the beginning of the 40s. XX century., The production of soluble coffee powder was established in the early 60s. Monopolist for his release is the Moscow Food Factory. In recent years, their own production in Russia began to open the largest importers of coffee. This is mainly plants for packaging and roasting of coffee or instant coffee.

Producers of coffee in Russia, jointly control 80% of the coffee market, are united in the Organization for coffee producers in Russia (ETR). In particular, it includes the company Nestle, Kraft Foods, Tchibo, Paulig, Sara Lee Export and "Montana Coffee". The association "Rusteacoffee" that controls up to 10% of the market, the company consists of "Grand", "Coffee on payah", St. Petersburg Baby food and food concentrates, "Orimi Trade" and "Maisky Chai".

LLC "Nestle Food"

The Swiss company "Nestle" is the largest player in the Russian market of instant coffee. According GfK, the company’s share on the Russian market is 36% value share - 42%. In 1998, "Nestle" has acquired a controlling stock "Khladoprodukt" Timashevsk Krasnodar region. In 2001,