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Entrepreneurship

Autor:   •  November 24, 2018  •  3,092 Words (13 Pages)  •  464 Views

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Most of the translation tools receive texts in order to be translated instead of receiving voices to be translated. "Let's Talk" is a device that receive and translate through voices, this could be an opportunity for "Let's Talk" due to the lack of competition in the market. By receiving and translating through the source of voices instead of texts could be very useful to many illiterate people in the society who could not read and understand word letter. In this modern era, there is one electronic device that has a similar function as "Let's Talk", which is the electronic dictionary. Electronic dictionary is a dictionary whose data exists in digital form and can be accessed through a number of different media. There are quite a few brands in the market who manufactured the electronic dictionary such as Instant-Dict, Besta, Golden Global View etc etc. Electronic dictionary helped the user to translate the text into their preferred language by text form instead of voice form, and this is one of the competitive advantage of "Let's Talk".

Nowadays, there are still many illiterate people who are lack of proper education that could not understand other languages other than their own native language. With the help of "Let's Talk", even two individuals who speak in different languages can communicate with each another without any troubles.

As a conclusion, "Let's Talk" will be the very first easy-carry translation device with the fastest direct translation speed in the market. Therefore, there will be quite a huge demand of this product and the value of it will be high.

4.) Channels

In order to have a good sales upon a product, promotion of the product will be playing an important role of it. Nowadays, there are several ways to promote certain product. First of all, the Internet will be the very main channel to promote our product due to it is currently the fastest growing trend. The Internet is a global system of interconnected computer networks that link several billion devices worldwide. Due to there are a huge amount of users of the Internet, therefore it will be effective if we do promote "Let's Talk" on the Internet. For an example, we could be setting up an official website on the Internet which stated the corporation's basic information, products offered, ways to contact us, for the convenience of the customers. Besides, we can be setting up advertising commercial clips on the social networks such as Facebook, Twitter, Instagram, Google, Youtube, etc etc. This is one of the fastest and most effective way to deliver the idea of our products to the customers and leave them easier to reach us. We will be providing online trading service for the convenience of customers. Nowadays, there are many people prefer online shopping rather than physically shopping. Therefore, by providing online trading service and includes delivery service, it will be very convenient for the customers to reach and get our products.

Secondly, press media is one of the key channel to popularize "Let's Talk" due to the media is the main stream broadcasters of the news. We could be advertising our product via the television and radio. Most of the houses and shops in the world possess of at least a television or a radio which could be an opportunity for us to promote our product. Through promoting, our idea of product could be easily delivered and raises the awareness of customers about our product. Besides, we could be promoting "Let's Talk" via the press like newspaper and magazine. Nowadays, there are still many newspaper and magazine readers who constantly reading the newspaper and magazine daily. Besides, advertising an commercial article on newspaper or magazine is quite low in cost. Therefore, advertising through press media will be one of the channel to reach our customers.

Besides, one of the channel that we can be promoting our product is by setting outlets in the crowded place with people from different background. Places like the airports, bus terminals, train stations are crowded with people from all different countries and speak different languages and the demand for "Let's Talk" will be high. Once these people arrived at these places, they can be buying "Let's Talk" right away and it will be very convenience to them.

Nowadays, there is a rising trend of movie watching in the cinema theater among children, teenagers, adults, and even elder people. In the cinema, there will be a lot of advertisement clips being played before the actual movie starts. We could promote our product by advertising it in the cinema theater's big screen. Watching movie in cinemas has become a rapid growing trend among the communities due to the standard of livings of the people are rising.

This is a modern era which technology is dominating and penetrating our daily lives and this is one of the advantage for us to promote "Let's Talk". We could focus on the promoting channels through the Internet and press media. It would be much more affective than the traditional ways, and in the other hand it would be saving much more cost.

5.) Revenue Stream

In business, revenue streams refer to the cash company generates from each customer segment. In the business transaction of our product, "Let's Talk" device shall be a one-time customer payment product. "Let's Talk" is considered as an electronic device which is made of an complex interior electronic system that might cost a certain amount of capital. Nowadays, the price of an electronic dictionary in the market is quite expensive, which is about RM500 - RM1000 plus. As a similar but a brand new innovated product, "Let's Talk" shall be launched to the market with the price approximately between RM400- RM600. With cheaper price, there will be more people be affordable to buy our product, and in returns receiving more and more customers.

The reason why we stated that "Let's Talk" could be a one-time customer payment product is because an individual could only need to purchase our product for once, and no future upgrade, purchase, on-going payment need to be made anymore. Unlike the smartphone devices in the market nowadays, "Let's Talk" doesn't require the customers to keep on upgrading their operating system frequently because we will be running an operating system which is already the best and suitable for the user. Therefore, the customers do not need to pay for more on-going payment, and do not require to purchase any extra accessories for their

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