Entrepreneurship Development

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- Operating System: Windows 8.1

- Processor: Core i5

- System Type: 64 bit Operating System

- Camera: 5 megapixel

- HD Graphics 2.70 GHz

- RAM 4 GB 1600 MHz DDR3L SDRAM (1 x 4 GB)

- Wireless: 802.11b/g/n (1x1) and Bluetooth 4.0 combo

- Display: 15.6" diagonal HD BrightView LED-backlit (1366 x 768)

- Pen & Touch: No pen or touch input is available for the display.

Free Cooling Pad

Price will be 30,500 Taka.

Product 2:

INVERT:SUPER

- Operating System: Windows 8.1 [pic 3]

- Processor: Core i7

- System Type: 64 bit Operating System

- Camera: 5 megapixel

- HD Graphics 3.00 GHz

- RAM 4 GB 1600 MHz DDR3L SDRAM (1 x 4 GB)

- Wireless: 802.11b/g/n (1x1) and Bluetooth 4.0 combo

- Display: 15.6" diagonal HD BrightView LED-backlit (1366 x 768)

- Pen & Touch: Pen or touch input is available for the display.

- Price: 32,900 Taka

Product 3:

INVERT:VER 2

[pic 4]

- Operating System: Windows 8.1

- Processor: Core i5

- System Type: 64 bit Operating System

- Camera: 5 megapixel

- HD Graphics 2.70 GHz

- 4 GB 1600 MHz DDR3L SDRAM (1 x 4 GB)

- Display: 15.6" diagonal HD BrightView LED-backlit (1366 x 768)

- Pen & Touch: No pen or touch input is available for the display.

- Free Bose Headphone

- Price: 31,490 Taka

These three products will be our main focus to produce. We will see the second survey for further work.

- Concept Development:

Concept 1: High price laptop will be provided normal features. Which will have the latest specification. Black, Red, White color will be available.

Concept 2: This will have low price with updated version. This laptop will give consumers a better taste of using modern technology . It will be based on consumer need.

Concept 3: This will have Windows 8.2 operating system which we will basically produce here (our company) but take some instrument/materials from other corporation. It is based on for high class people with a huge price.

Concept 4: This is our own require laptop Core i7 which we will produce here and this will also carry all those features which any consumer want. Price is affordable and it can buy anyone. Features will be with large screen (15.6), Single sim, better battery backup and 5 megapixel front camera.

Concept 5: This is basically for those who want to work at office as well as for playing games. It will provide an external mouse, USB keyboard etc.

- Concept Testing:

- Have you heard about Windows 8.2

- Yes

- No

- We will give a cooling pad with our laptop

- Yes

- No

- Windows 8.2 will be given for the require handset

- Yes

- No

- Large display with best glass

- Yes

- No

- Extra mouse will be given

- Yes

- No

- Core i7 will be provided

- Yes

- No

- Office software will be available

- Yes

- No

- Screen Sensor will be given

- Yes

- No

- Will you want music system handset

- Yes

- No

- Marketing Strategy Development:

Our target customer will be young generation, Business man, and corporate people. Both of the concept based on those particular customer who can use both frequently. Laptop is essential device for this Era.

Concept-4 is leading benefit laptop for those users. It will get a market which we hoping also get maturity stage.

Concept-3is for high class business class, premium class. So it is basing the high category class and better option for particular people.

Business analysis:

Cost(Taka)

Survey

Condition

Profit

Decision

30000

Preferable

Given

2500

Yes

32500

N/A

Given

2300