Samsung - Marketing Essay

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Samsung's consistently on the bleeding edge of smartphone horsepower, and that continues here: the Galaxy S4 is built to fly. It'll be sold with either a Samsung Exynos 5 or Qualcomm Snapdragon S4 Pro processor, depending on region, and every model will come with 2GB of RAM, a big 2,600mAh battery, and 16, 32, or 64GB of storage (plus a microSD slot if you want to add moreBBC NEWS

REFERENCE:

- Article link: http://www.ameinfo.com/samsung-announces-galaxy-s4-galaxy-s4-352189

- (“SAMSUNG”):

Retrieved from: http://en.wikipedia.org/wiki/Samsung

- (“SAMSUNG ELECTRONICS”):

Retrieved from: http://en.wikipedia.org/wiki/Samsung_Electronics

- (Marie Maragos, 2013): The Environment, Corporate Culture and Managing in a Global Environment [Week 2 lecture]. Lecture conducted from the University of Melbourne, Australia.

Samsung announces Galaxy S4 and Galaxy S4 mini with world's first TDD-LTE and FDD-LTE seamless handover technology

Jordan: Saturday, August 24 - 2013 at 12:14

Samsung Electronics announced the world's first commercial devices capable of TDD-LTE (Time-Division Duplex) and FDD-LTE (Frequency Division Duplex) seamless handover technology.

Samsung will launch TDD/FDD Dual Mode LTE versions of the Samsung Galaxy S4 and Samsung Galaxy S4 mini, which will enable continuous and seamless voice and data communications even as the devices switch between two different types of LTE networks.

"Samsung continues to accelerate global LTE market deployment, addressing technical challenges faster than anyone else. With today's TDD/FDD LTE seamless handover devices announcement, Samsung again demonstrates the company's commitment to driving better, more convenient customer experiences," said JK Shin, co-CEO and president of the IT & Mobile division of Samsung Electronics.

Shin added, "The first commercially available TDD/FDD seamless handover devices will allow customers to fully enjoy the benefits of fast mobile data communications no matter where they are."

While the majority of the global LTE market is based on FDD-LTE technology, TDD-LTE, the alternative LTE technology, is expected to see increased adoption in the US, China, Australia, Middle East, Northern and Eastern Europe, and Southwest Asia, and to gain a more pronounced position in the global LTE market. Seamless handover between FDD-LTE and TDD-LTE networks is a critical feature for end-user customers and mobile operators, especially in markets where the both technologies are deployed.

As a market pioneer in LTE technology, Samsung's new support of seamless handover with the Galaxy S4 will enable even more convenient, ultra-fast mobile data communications, and provide users with smooth and seamless data communication without delays or interruptions while browsing or on calls during network handover. In addition, the seamless handover will enable a true global LTE roaming solution, enabling users to enjoy fast and rich multimedia data communication wherever they are. For mobile operators, use of both TDD-LTE and FDD-LTE frequencies can help them effectively manage data traffic and sustain quality of service. For example, mobile operators can allocate data traffic from FDD-LTE frequency to TDD-LTE frequency when FDD-LTE frequency is heavily loaded.

Samsung is the first player in the global mobile industry to provide dual-mode (TDD-LTE/FDD-LTE) smart phones.

Samsung will continue to launch TDD-LTE devices in other markets throughout third quarter.

Samsung's LTE Innovation

Samsung's innovation in the LTE market is driven by the company's determined investment in LTE technology and launching of various LTE-enabled devices.

Samsung was the world's first to showcase LTE technology in 2008, and has been leading the market expansion and technology standardization for high speed mobile data communication ever since. After launching GT-B3710 Dongle, the world's first commercial LTE device, the company went on to introduce Craft, world's first LTE mobile phone, to the US market in 2010.

In 2012, Galaxy S III, world's first device supporting VoLTE technology was introduced, and in June, Galaxy S4 LTE, which enables LTE-A communication service twice as fast as the standard LTE, was launched.

Samsung is driving the popularization of the global LTE market by launching over 60 million LTE devices for over 150 mobile carriers in 50 countries across the globe.

Samsung Introduces New Galaxy Phone

Samsung Electronics is the world leader in smartphone sales, bestingApple in many countries. Now Samsung of South Korea is stepping up its challenge to Apple, bringing the battle to its rival’s home turf.

At a packed event at Radio City Music Hall in New York on Thursday, Samsung showed off the Galaxy S 4, which has a screen slightly larger than the latest iPhone.

The device has quirky software features, including Smart Scroll, in which the front camera detects when someone is looking at the phone, and scrolls the screen according to the angle the phone is tilted. The phone can also be controlled with hand gestures. Waving a hand down in front of the phone will scroll up on a Web page, for example.

“Once you spend time with the Galaxy S 4, I’m very confident you’ll find how its innovations make your life simple and fuller,” said JK Shin, president of Samsung Mobile Communications, at the company’s first promotional event for its flagship smartphone. With the prominent introduction of the phone, Samsung is trying to end its role as understudy to its more celebrated competitor, especially in the crucial American market, where Apple still rules. Even as Samsung has surpassed Apple in global market share, it is often criticized in the United States as an effective copycat, taking most of its product cues from Apple. But Samsung has begun flexing its marketing muscle more aggressively here to try to change that perception.

“This is Samsung’s time right now,” said Gene Munster, an analyst at Piper Jaffray. “They are clearly gaining more attention this time around than they ever have.”Apple itself is showing signs of concern. In an unusual move