Marketing Mix for Samsung Galaxy Smartphone’s.

...

quick work tools, etc. Various companies offer us a wide range of these smart phones and at different price ranges. And, Samsung is one such company, that provides us variety of smart and android phones with the features we want and also, at the prices that is meant for every income group. It has a vast product portfolio and its presence is in several different product categories. The brand image drivers for Samsung are the Samsung Smartphone’s such as the Samsung note series of the Samsung galaxy series.

Marketing Mix for Samsung Galaxy Smartphone’s

Product: The major part of the present market of smart phones is dominated by the Samsung Galaxy series. Samsung has launched a number of Samsung Galaxy Series smart phones and tablets that include: Galaxy Note series, Galaxy Y series, Galaxy S series, Galaxy Tab series and Galaxy Grand series. The features of Samsung galaxy series products have helped the customer with its features, like, work efficiency and security. The consumers face less complexity and problems with the products. And with the Smart phones, Samsung has successfully achieved a status symbol for its customers.

Price: Of all the aspects of the marketing mix, price is the one, which creates sales revenue - all the others are costs. Samsung adopts the skimming price technique and also the competitive pricing technique. In the recent launch of Galaxy Note 3, the company used skimming price technique. Companies unveiling a new technology favor setting high prices to maximize market skimming. When there is heavy demand for the product it is always better to go for skimming price. And, it also adopts competitive pricing for the other smart phones. Samsung provides it phones at reasonable rates as compared to Apple I-phones or Sony Smartphone’s, which increases its demand.

Promotion: Promotions are made through newspapers and the electronic media, Hoardings and posters, Public relations, putting out new releases, writing articles for trade publications, etc. The new product launches and schemes being updated in the local media. Proper promotion is very important for Samsung Galaxy Series. As, there are various companies competition with each other, it require ample promotion to promote the global appeal of the brand.

Place: Samsung Retail solutions, brick-and-mortar stores that are engaged by the company to serve their customers better. (Samsung, Business). Samsung retailers also sell their products through chains of supermarkets to expand their in-store share. The channel chosen affect all other marketing decisions.

References:

1. Borden. H. N., “the Concept of the Marketing Mix, “Journal of Advertising Research 4 (June); 2-

2. McCarthy. J.E, Basic Marketing: A managerial Approach”, 12th ed. Homewood, IL: Irwin .1996

3. Samsung, Business, http://www.samsung.com/in/business/home