Nike Case Study

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Nike haven’t really put much into social responsibility saying that they want to concentrate their efforts into only manufacturing high quality products. According to me it’s something that Nike should change. Nike is one of the biggest brands in the world hence they specially need to make sure they give back to a good society and actually implement a few corporate social responsibility acts. Many customers may ban themselves from buying Nike shoes in order to stick to their own principles that Nike don’t give back enough to the society and this could effect Nike’s market price in the long run.

Nike’s rivalry with Adidas started off at the 2008 Summer Olympics in Beijing. Even though Adidas were the event sponsor, Nike were already that big that they were given special permission to advertise and after all this it was seen and believed that Nike’s marketing strategy was more effective than Adidas’s Olympic Sponsorship.

Since then Adidas have always been behind. Adidas according to me lack in the area of advertisement. They don’t do enough to make the viewers want to buy their products. Nike teamed up with Lance Armstrong and promoted the LIVESTRONG campaign that was recognized worldwide. These are a view smart ways Adidas are to compete with Nike.

Adidas should be holding more sporting events that would involve public participation and hence promote their brand. Adidas too have a number of top superstars but Adidas haven’t used them as well as Nike has.

Adidas knowing that Nike don’t put in much into social responsibility could make sure they do a lot more than usual and at least overtake Nike in this particular department and this would give Adidas a good recognition.

The stats don’t lie. Nike is the top athletic brand in the world with corporate fiscal 2009 revenues exceeding $19 billion and its going to take a lot more from Adidas than just change or incorporate more CSR activities.