Human Resources Management

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about the business themselves, unless it had already established a reputation in the industry. But if it is a start-out company, the only means to be made known is to advertise and promote. The business may be spending on the advertising and promotional programs but the important thing is that product and company information is disseminated to the buying public. TV advertisements, radio commercials, newspaper ads, online ads, and other forms of marketing make it possible for the people to be educated with the various products and services that they can take advantage of. The more people hear and see more of your advertisements, the more they will be interested to buy.

A brand new name is useful for the recognition or product recall. This is a technique for the consumers to easily associate the brand name with the images, logo, or caption that they hear and see in the advertisements. Building a reputation to the public may take time and can be very expensive but there are those who easily attract the people. With an established name in the industry, a business continues to grow and expand because more and more customers will purchase the products or take advantage of the services from a reputable company.

Marketing also fosters an environment in the marketplace for healthy completion. Marketing efforts get the word out on pricing of products and services, which not only reaches the intended consumers, but also reaches other companies competing for the consumers’ business. As opposed to companies that have a monopoly on products and services that can charge almost any price, marketing helps keep pricing competitive for a business to try to win over consumers before its competition does. Without competition, well known companies would continue to sell while lesser known companies or new companies would stand little chance of ever becoming successful. Marketing facilitates the healthy competition that allows small businesses and new businesses to be successful enter and grow in the marketplace.

Marketing plays a very essential role in the success of a company. It educates people on the latest market trends, helps boost a company’s sales and profit, and develops company reputation. But marketers must be creative and wise enough to promote their products with the proper marketing tactics. Although marketing is important, if it is not conducted and researched well, the company might just be wasting on expenses and time on a failed marketing approach.

Considering those we have mentioned above, our business will be qualified by experienced professionals in all areas. Our first priority is that, Human Resource Manager will create a friendly atmosphere between us and our employees. We will assort a salary for them in order to be happy and productive. Furthermore, we will train our staff for the business needs and at the end we are going to provide theme safety that is needed for working with us.

Moreover, we are going to get a Marketing Manager, who will be able to think of new creative ideas of logo and name so that the public will get familiar with our business. Also, basic plan is to advertise our business but leave a surpice for those that are going to visit us so they can tell mouth to mouth to their friends and relatives about that and generally the business.

Meanwhile, a reliable accountant will keep the financial stability of our business. That will help us to know clearly where all the incomes and expenses are and went to respectively.

Finally, our Operations Manager, will make a market analysis so that we get to know what people really want so we will be able to provide it to them.

References:

http://saunders.rit.edu/programs/undergraduate/accounting/what-is.php

http://inventors.about.com/od/fundinglicensingmarketing/f/Marketing.htm

http://humanresources.about.com/od/glossaryh/f/what_hr.htm

http://mitsloan.mit.edu/omg/om-definition.php

http://www.managers.org.uk/