Case Study : Edward Marshall Boehm

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3) Globalization also provides Boehm’s some level of insulation from slumping performance in one country or region. At the same time creation of better products and iterate faster.

Negative outcomes:

1) Additional expansion requires major financial investments.

2) The company may run into regulatory issue.

3) It may encounter cultural barriers.

- Product portfolio expansion by including new themes

Positive outcomes:

1) It may allow a growing business to diversify risks..

2) Adding new products to existing product line can also help the managers to compete more broadly in the industry.

3) Introducing products that faced the changing customer needs. And expanding a product line will be help to increase customer loyalty.

Negative outcomes:

1) There is a potential for over extension. The more problems they must be facing on during to do over extension.

2) Rapid growth can lead to declining quality.

3) The company name could become tarnished if the product proves to be an immense failure. And extension can also cause intra-firm competition.

- To consider merger or acquisition of a company in porcelain sculpture industry.

Positive outcomes:

1) It can reduce many of its expenses for instance budgets for marketing.

2) It can make use of the very best mind from both companies and make up for shortfalls in the individual companies’ skill-stes..

3) An increase market power and can overcome entry barriers.

Negative outcomes:

1) Conflicts between merged companies may arise. And it needs to consider how consumers vies the two firms and whether or not they view the in a compatible way.

2) Employees may become fearful of losing their job and may lose their trust in the organization.

6.0 Best Strategy and Implementation

To ensure that Edward Marshall Boehm, Inc is strong enough to survive and strengthen their ability to produce their products the best alternative strategy that they may implement is to expand their retail outlets globally while maintaining on existing product line.

By using this strategy they can improve their product distribution and enhance the ability to generate revenue not limited to only around their current area but reaching a wider target market globally, this decision will increase their company visibility among the International market thus establishing a worldwide recognize brand among the consumers.

Several key points to justify this as the best strategy are as follows:

Opportunity, experience and expertise

Since the early development of Edward Marshall Boehm, Inc, they had been successfully distributing their product and services to satisfied costumer, they are able to meet the need and wants of their costumer, throughout reading the case study the company can continuously grow and generate a decent amount of costumer traffic which originally derived from the excellent quality of their product.

With the combination of experience and skills, not to mention management, the company has the opportunity to open up several new retail branches all over the world,

Lower down distribution cost

One of the major highlighted issues that arise effected the company in the case study is the increase in demand. This will eventually lead them to have more orders from outside their current business territories, to meet these demands, they have to export the goods which eventually will increase the cost of delivery depends on which area does the costumer operates in.

By opening up retail branches, the company can reach the costumer at different places by delivering it directly to them which will lower the cost of delivery. Having its own retail the company can instead produce the material needed on the spot instead of exporting it from the main branch, eliminating the extra cost of delivery.

However with the increase of retail branches, the company should not neglect the quality assurance of their product to ensure that their product remain trusted in the international market.

Common interest

One of the Edward Marshall Boehm, Inc goal is to increase awareness by portraying the importance of wildlife preservation. To globalize their company would be a good opportunity to pursue further this interest. This wildlife preservation is often being highlighted and had grabbed the attention of the global audience, thus their effort will benefit the company not only in a sense of increasing r avenue but will achieve the company goal as well.

7.0 IMPLEMENTATION

From the recommendation, we therefore conclude that the best solution to the problem is alternative course of action “Expand retail outlets globally while maintaining on existing product lines”. According to the best strategy, we gives the following implementation.

Short term implementation

Conduct a market research to determine potential markets where the company can expand and build market share. When the managers want to expand their business, they should be prepared to delegate responsibilities to others. E.M. Boehm, Inc. should begin to hire new personnel to cope with the new undertaking through assigning experienced people like porcelain art collectors and artists in porcelain industry to manage its day-to-day operations in countries where it plans to expand.

Identify marketing strategies that will increase world’s awareness on Mr. Boehm’s artistic porcelain creations. Barriers in international trade such as government regulations, taxes, tariffs and cultural differences, cannot be eliminated but through extensive market research and proper planning the manager can control these factors so that it cannot affect the potential success