Asus Case Study

Autor: Sara17 • November 13, 2017 • 1,665 Words (7 Pages) • 675 Views

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Some 68% of ASUS' revenues come from the NB sector, accounting for the largest share and hence reasonable to take 50% of R&D resources. Its aggregate mobile phone and tablet revenues only account for 8% but commands 25% of R&D resources, indicative of ASUS' focus in future development.

2) ASUS Brand name

A strong brand name is a major strength of ASUS. The product of ASUS provides many features appealing to target audiences. The product also provides consumer with a way to develop brand loyalty to ASUS because of the strong brand. ASUS tablet is small, compact size is appealing for on-the-go users like college and university students or even business people. Low price and high quality as well as the durability of the ASUS products is also another strength because many tablets that are this small and portable do not have as many features, and many tablets in the market that have same features will have higher point. All these strength allow ASUS tablets to be much more accessible to consumers in Malaysia.

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5.0 Weakness and the Solution

- Poor service after sales

Based on research, there are many feedback from the customer on the social media said that the customer service after sales is really bad. (Customer Service Aboard 2015) (Refer diagram 1 in appendix) Some customers sent their laptop or hand phone to the ASUS service center to repair, and it takes a month to repair. This is because the demand is more than supply. ASUS makes a lot of sales in a day, everyday sure have customer bring back their laptop and hand phone to repair or to do maintainance. But, ASUS only have a service center in each state which in Kuala Lumpur, Johor, Penang, Sabah and Sarawak. (Service Center 2015) That is not enough to cover the demand. This cause the customer does not satisfied with ASUS’s customer service after sales.

Solution: ASUS should set up more service center in Kuala Lumpur. Nowadays, people will buy phone or laptop based on the quality. Except quality, people will also consider about the brand’s service center. If the brand have enough service center and it is near, that will be the first consideration of customer. Because when customer sent their phone or laptop to repair, it will bring a lot of inconvenient to the customer. You can imagine how suffered if a secretary does not have her phone or laptop for a month, it really bring trouble to them. Besides that, ASUS also can hire more technician to work in the service center. Due to the demand is more supply, ASUS should increase the number of technician so that the demand and supply could be balance. It also will shorter the time to repair all those hone and laptop. Customer service level may be satisfied after all the improvement.

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Appendix

[pic 1]

(Diagram 1) ( Customer Service aboard 2015)

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