Worldweb Internet Café Business Plan

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1.3 Risks

The risks involved with WorldWeb Café’s business are:

- Insufficient demand for the services provided by WorldWeb Café in Mama Ngina .

- The popularity of the Internet stops to grow.

- The opening of new cafés in the same area which offers the exact services that WorldWeb Café provides.

1.4 Keys to Success

The keys to the success for WorldWeb Café are:

- The creation of a unique, innovative, upscale atmosphere that will differentiate WorldWeb Café from other local coffee shops and future Internet cafes.

- The establishment of WorldWeb Café as a community hub for socialization and entertainment.

- The creation of an environment that won't intimidate the novice user. WorldWeb Café will position itself as an educational resource for individuals wishing to learn about the benefits the Internet has to offer.

- Great coffee and bakery items.

2.0 Company Summary

WorldWeb Café, soon to be located along Mama Ngina street, Nairobi, will offer the community easy and affordable access to the Internet. WorldWeb Café will provide full access to email, WWW, FTP, Usenet and other Internet applications such as Telnet and Gopher. WorldWeb Café will also provide customers with a unique and innovative environment for enjoying great coffee, specialty beverages, and bakery items.

WorldWeb Café will appeal to individuals of all ages and backgrounds. The instructional Internet classes, and the helpful staff that WorldWeb Café provides, will appeal to the audience that does not associate themselves with the computer age. This educational aspect will attract younger and elderly members of the community who are rapidly gaining interest in the unique resources that online communications have to offer. The downtown location will provide business people with convenient access to their morning coffee and online needs.

2.1 Company Ownership

WorldWeb Café is a privately owned by Kelvin Nyoike., the founder and CEO of WorldWeb Café, and Rose Ngethe as the other shareholder.

2.2 Start-up Summary

WorldWeb Café’s start-up costs will cover renovation, furniture, computers, coffee machines and cooking equipment, and running capital to cover expenses in the first year.

The equipment provided to WorldWeb Café’s customers with high-speed connection to the Internet forms a large portion of the start-up costs. These costs will include computers, two laser printers and a scanner.

Besides, the start-up costs will comprise the coffee machines such as one espresso machine, one automatic coffee grinder, and other additional equipment. The shop will also require funds for renovation and modification. Breakdown of the start-up costs is illustrated as follows:

Start-up Costs Ksh

Legal Fee 1000

Stationeries 10,000

Tableware 10,000

Consultants 5,000

Insurance 10,000

Rent 12,000

Coffee Machines 5,000

Bean Grinder 1,000

Computer Systems (x11), Software, Printer, Scanner 70,000

Internet Lines 10.000

Fixtures/Renovation 16,000

[pic 1]

Total Start-up Costs

150,000

Start-up Assets

Running Cash

30,000

Start-up Inventory

2,000

[pic 2]

Total Assets

32,000

Total Requirements

182,000 [pic 3]

2.3 Company Location

A site has been chosen in Mama Ngina Street in Nairobi for the following reasons:

- Nearness to the close-by residents.

- Proximity to stylish, upscale restaurants in the same area.

- High visibility.

- Low cost rent – Ksh 200 per square foot for 1500 square feet.

3.0 Services

WorldWeb Café’s will provide full access to email, WWW, FTP, Usenet and other Internet applications such as Telnet and Gopher. Printing, scanning, and introductory courses to the Internet will also be available to the customer. WorldWeb Cafe will also provide customers with a unique and innovative environment for enjoying great coffee, specialty beverages, and bakery items.

3.1 Service Description

WorldWeb Café’s will provide its customers full access to the Internet and common computer software and hardware. Some of the Internet and computing services available to Worldweb Café’s customers are listed below:

- Internet browsers.

- Laser color printing, copying and scanning.

- Access to external POP3 email accounts.

- Customers can sign up for WorldWeb Café’s email account. This account will be managed by WorldWeb Café’s servers and accessible from computer systems outside the WorldWeb Café’s network.

- FTP, Telnet, Gopher, and other popular Internet utilities will be available.

- Access to laser and colour printing.

- Access to popular software applications like Adobe Photoshop and Microsoft Word.

Also, top quality food and beverages, and a comfortable environment will provide