The Coca Cola Vision, Mission, Goals and Plans

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Strengths

One of the key strength of Coca Cola is the best global brand in the world in term of value with 77,839 billion dollar. Coca Cola is the world’s largest market share in non-alcohol beverages which has very strong market share and advertisings. Coca Cola also maintain strong relationships with the strategic partners and customers. The company has the most expansive beverage distribution channel and it always do activities for social responsibility. Coca Cola can build and maintains its customer’s loyalty.

Weaknesses

The main weakness of Coca Cola is water management. Water is a main ingredient in all of the company’s products. This resource is critical to the prosperity of the communities Coca Cola serves. Water is a limited resource in many regions of the world. Rising of consumers and other industrial products in the community can affect to the process in Coca Cola manufacturing and profitability in long term. Another weakness is a foreign currency fluctuation because the company operates in different countries that using different currencies. Increasing and decreasing of the value of the U.S. dollar affect its operating revenues directly and impacts on company’s assets indirectly. Coca Cola also has a negative image in the public about health issues.

Opportunities

Coca Cola has many opportunities to develop its business in the market and the first one is diversification. Coca Cola has already invested in other beverage brands such as 16 percent of Keurig Green Mountain, 17 percent of Monster Beverage, and other drink brands. Coca Cola products are preferred in developing countries that have a hot summer and find the consumption of cold drinks. Coca Cola has enhanced the supply chain improvement in many countries that could bring the cost down. The population continues to increase every day, so the company also has the opportunity to expand the market to reach people.

Threats

Coca Cola has been facing with the changes in customer preferences because it was occurred a healthy trend in the market. People are more careful about the nutrition in food and drinks. People pay more attention to select something to consume. Water scarcity is a big problem in a process of Coca Cola Company in some regions. The competition from Pepsi Company also very important that takes a lot of market share from Coca Cola in the beverage market. Indirect competition such as Starbucks also has effects with Coca Cola in the market. Although it is different kinds of beverages, Starbucks can take the company's market share.

Porter's Five Forces Analysis

Threat of New Entrants

The new competitors can enter very difficult because the competition between Coca Cola Company and Pepsi Company is very strong. Both of them have a good reputation in the beverage market. There are many barriers for new entrants to distribution channel. These two big companies have very efficient and effective distribution channels through restaurants, convenient stores, supermarkets, hotels, and electronic machines around the world. The new entrants have to make a low cost to complete with the two big companies, which the costs of them are very low.

Threat of Substitute Products

Threat of substitute products in the soft drink market is very high because there are many products for substitute of Coca Cola such as coffee, energy drinks, juices, mineral water, and tea. New trends in the market have changed to focus on health, so many people selected a bottle of water instead of soft drinks.

Bargaining Power of Buyer

Coca Cola has a high power of buyer because Coca Cola products are available in everywhere, so the buyer needs to have the mostly large amount of discount. For the wholesaler that buys a large amount of beverages, the company has to give it a low price rate.

Bargaining Power of Supplier

Coca Cola has low supplier power and the significant supplier is a manufacture bottling. Coca Cola is the largest beverage company in the world that means the company requires a large amount of supply, so the company can negotiate the price and receives a low price rate.

Current Rivalry

Coca Cola is a leader in the beverage and soft drink market industries in the world. An important competitor of Coca Cola is Pepsi Company, but the company has a lot of market share more than Pepsi in the beverage market. There are other competitors in the beverage market, but no one can beat the market positions of these two companies.

http://www.coca-colacompany.com/stories/five-strategic-actions

http://coca-cola-remodel.tripod.com/id13.html

https://www.scribd.com/mobile/document/267506944/Strategic-Planning-Coke

https://www.google.ca/amp/s/seekingalpha.com/amp/article/3993933-coca-cola-short-term-outlook-underwhelming

http://www.coca-colacompany.com/coca-cola-unbottled/coca-cola-leaders--q3-results-show-strategic-plan-is-on-track

http://www.valueline.com/Stocks/Highlights/The_Coca-Cola_Company__A_Short_SWOT_Analysis.aspx#.WV9TGp-p7qB

In conclusion, Coca Cola is the world’s largest company in the drink market which expands into many countries. The mission of Coca Cola to refresh the world was extremely successful and matched to the company’s products. Coca Cola divides the goals into two groups: financial goals and nonfinancial goals. The company also strives to maximize to the return to stockholders and provides a good work environment to its employees. Coca Cola is always looking the ways to make a difference in the world and advertises its brand and its products. Coca Cola could attract consumers and achieved its market share for long time. Coca Cola has a good marketing to distribute the products to people and builds strong relationships with its customers by creating activities to communities. From the SWOT analysis, Coca Cola has some Strengths that leads it has an advantage over other brands in the beverage market, but the company also faces with problems such as water management and foreign currency fluctuation which become the significant weaknesses of the company. The changes in customer preferences affect the company’s development as a threat, but Coca Cola also has many opportunities to grow in