Coca-Cola India Strategy Management

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Technology: Use of automated manufacturing facilities and robust IT Infrastructure is required to operate in Fast fashion segment.

Procurement: Develop long term supplier for cheap and good quality fabric. Also keep as low inventory as possible.

Question 3. You are a Generic Drug Manufacturer in India. Your most profitable cancer drug is facing tough competition from Novartis. The cancer drug by Novartis is very effective and also demands premium price. It is protected by series of patents that are protected under Indian law. You would have produced the same drug at 10 times lower price, however the patent law of India makes it legally impossible to reproduce. Using similar case from the course, discuss your strategy to remain relevant in cancer drug market. You have a strong marketing budget, you have lots of cash and the market demand potential is in the favour of the cancer drug. Discuss how would you use product differentiation strategy to have some competitive leverage over Novartis despite not having the patent.

Answer: In this case our product is not as effective as Novartis product and patent law is preventing us from manufacturing the same product. In this case we can use the following differentiation techniques to have some competitive leverage

- Technology Differentiation Strategy: In this Strategy our product is inferior compared to Novartis but we can highlight some of positive points related to our drug such as low side effects and some negatives of Novartis drug to have some competitive leverage

- Price/Quality Differentiation Strategy: We can use price differentiation strategy to great extent in this case. We can sell our drug at a lower price due to low manufacturing cost. It will make it affordable among Middle class and help increasing in sales.

- Product Differentiation Strategy: We need to differentiate our product from the Novartis product. It can be done by using Make in India Sentiment. We can market our product by giving a message of made in India and use the market sentiment as Patanjli does to increase its sales. Also we can directly come in agreement with Doctors and hospitals to prescribe our drug and give them a cut from profit.

- Customer Service Differentiation Strategy: We can develop some customer service differentiation strategy such as home delivery, reminders for patients that their medicine needs to be repurchased.

- User Experience Differentiation Strategy: By combining some other drug such as multivitamins with sale which will help in reducing side effects can enhance user experience and will result in more sales.

These are some strategies that we can use in product differentiation in short term but in long term we have to invest in R&D in order to develop a more effective drug. Also we can obtain license from Novartis to manufacture its drug in India and use your distribution channel. As you can manufacture the drug in 10 Times less price than Novartis it will be beneficial for both.

4. You are a market leader in take-away/quick-eat restaurants. Your restaurants are fairly located in business districts and university districts across India. Your restaurants are fairly priced that allows both university students and corporate workers to get good meal for price. You want to have an online presence. Discuss the best online presence market strategy for this firm. Please provide 2-3 strategies and explain them using business model canvas.

Hint: Use only business model canvass to answer the question

Answer: In India there are 503 Million internet users and 314 Million Mobile internet users. Out of total internet using population 50 % use internet only on mobile. That is around 256 Million people [3]. It is very important to develop a mobile application as well as web page for taking orders.

- First step will be to buy an internet domain, develop a web page and mobile app both for android & iOS through some reputed web developer company. IT infrastructure for taking online orders is also required for taking and fulfilling orders. The web page design should be minimalistic yet attractive. Also web app should use less data and should be able to run on low speed networks and must be user friendly.

- Develop logistics for delivery of orders, locate the areas for delivery service.

- Use your brick and mortar stores for advertisement campaign. Give customers discount coupons for online ordering. Also give discount coupons for sharing webpage on Facebook and Twitter.

- Use Loyalty Schemes such as discount coupon for next purchases, reward points to retain customers.

- Use email marketing to tell people about your business.

- Send text messaging to targeted customers about the new service. Use geo targeting to determine customer base.

- Use google advertisements (Google Ad- Words) to promote your business.

- Give your customers an online account portal.

- Create a Facebook and twitter account and promote service through social media.

- Use popular existing food ordering sites such as food panda and Zomato.

Introduction of new service and best online presence market strategy is analysed with the help of business model canvas which is given on next page

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Question 5. You are a leader in automobile market in India. You want to launch a new entry level SUV in India. It uses a 3l engine. It is one of the best cars to use a 3l engine at the given price segment.

Recently Indian government signed Paris climate deal. The pollution in India is growing. India has many obligations to society. However, the media is buzzing about the new car.

Use Porters 5 forces to analyse the new SUV product. Discuss the different possibilities.

Answer: Porter 5 forces analysis of new SUV product is given below

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Threat of New Entrant: LOW

- Threat of new entrants is relatively low because of humongous amount of capital required in setting up manufacturing unit for car as well as Engine thus low threat of new entrant.

- Factors like: huge capital investment required, extensive level of R&D budget and activities, massive level