Royal Ice Cream Swot Analysis

...

to compete with. Some of their competition includes Baskin Robbins, Ben & Jerry’s and Perry’s Ice Cream. These companies strive to stay on top of the market. There always coming up with new ideas and marketing schemes.

• Perry’s Ice cream manufacturing has over 80 years of ice cream experience. They have a state of the art facility and great supplier relations. They pride themselves on rigorous allergen controls. They also have an innovative research and development group.

• Baskin Robbins is well known for their 31 flavors of ice cream. Baskin Robbins provides a variety of ice cream selections and fun aspects to the customer at a low price. They manufacture there own ice cream and there an leader in product Innovation.

• Ben & Jerry’s manufacture ice cream, frozen yogurt, sorbet and ice cream novelty products. It’s a million dollar ice cream manufacturer. They have many flavors that give Ben & Jerry’s their own identity. Like Jerry Garcia, Phish Food and Chunky Monkey.

Company Analysis

Royal Ice Creams mission is simple to provide the best ice cream possible to the distributors. Royal Ice Cream wants to make sure there products are delicious and consistent. They also want to make sure the product is delivered in a timely fashion to maintain good customer relations.

Financials

Start up costs for Royal Ice Cream was money that Michael Orfitelli saved up during his employment at Sealtest Dairy in 1926. He invested all his profits in this company which was $500. Now the company generates more than 830,000 a year. The costs include salaries and wages, general administrative operating costs, and marketing. Marketing expenses are projected to be around 5,585 per month and remain constant. Monthy overhead will reach around 30,500 and also remain constant for the year.

Projected Income Statement for Royal Ice Cream

Year 1 Year 2 Year 3 Year 4 Year 5

Sales 580,762 620,580 800,101 930,000 1,000000

Gross Margin 550,567 596,879 679,829 802,902 879,389

Gross Margin % 87.7% 90.45% 83.9% 92.5% 91.7%

Net profit 200,548 453,949 629,494 830,293 893,039