Quality Mangemant of Apple

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to its customer’s new products and solutions with superior ease-of-use, seamless integration and innovative industrial design.

Samsung Corporation is one of the world’s largest technology providers. It started as a trading company exporting a huge range of products from South Korea to Beijing. Samsung Corporation was founded by Lee Byung-Chul in 1938. For past 20 years Samsung developed into the multinational Corporation that it is nowadays. Samsung very popular in Asia. Internationally, people associate Samsung with electronics, information technologies and developments. Samsung Electronics was created in 1969, on that period of time the company started creating different business establishments including paper manufacturing plant, Life Insurance Company, hospital and many others.

The big success of Samsung as a technology provider continues to grow through the Samsung Electronics, Samsung Semiconductors and Telecommunications. In 1993 Samsung ventured into the LCD industry and became the world’s best.

Nowadays Samsung continues to maintain its status as the world’s best technology provider. It’s highly qualified workforce is striving for excellence in their respective fields making the Company a huge success in what they making. The secret of the company’s continuous success in the improvement of its management structure and the application of its philosophies: “We will devote our human resources and technology to create superior products, thereby contributing to a better global technology". [ www.samsung.com ]

3.2 QMP in Apple and Samsung

Steve Job bring new culture to this world. This culture is Apple Culture. When someone purchasing Apple product, they are buy more than electronic device- they are buying Apple Culture. This culture is of the smooth design and quality. The concept of Quality is infused through the organization.

Apple never rushes launching a new product. Example: IPhone wasn’t the first smartphone and IPad wasn’t the first tablet. They make and sell products based on experience, but not on specifications. Apple don’t market specifications of e-devices, they market how the device can make your life better and easier. They release their product, when they completely ready. Apple has simplified product line. For example: there is one smartphone which works on IOS system, but if you look at Android, there are many manufactures in the market. Steve Job said: “We’re always thinking about new markets we could enter, but it’s only by saying no that you can concentrate on the things that are really important.” That means that the goal of leader is making good quality product at first time, then showing and entering it to different market. Quality for Apple is working of products effectively right out of the box.

Apple increase quality of their services too. They provide special training for every employee in their service department and every employee understand his job properly. What makes Apple Stores different from others? Apple sales are not trained to sell, but to help to consumer to solve their problems. Employees are not getting any commission from sales and have no sales quota.

Apple’s Vision is to bring best personal computing experience to consumer all around the world through offering excellent software, hardware and Internet offering. Apple’s mission is making each of their product to highest rank in the world. Apple’s values are:

• They exist to create great products.

• They believe that the simple better than complex.

• They participate in market to make significant contribution.

• They ignore most of the projects, because Apple focuses on excellent and meaningful projects.

• Each employee collaborate with each other.

• Their goal is excellence in every group of company and they have self-honesty to admit when they are wrong and courage to change.

Apple strategy increasing quality of their hardware, software and services to bring best user experience to consumer. The company will continuously invest in research and development to achieve higher level of quality. Company developing its software such as iBook, iTunes Store, App Store, IOS system and others to make more valuable their products and services.

In electronic industry lifecycle of products may be less than one year, therefore Apple will spent on quality, what can mean new implementing new design and creativeness for their future products to achieve or exceed customer expectations.

Samsung Electronics Co. (SEC) used tools such as total quality control, total process management, supply chain management and customer relationship management. Six sig was added to increase competitive advantages of SEC in the world market and upgrade existing innovations. Sig Sigma brings financial benefit to SEC by reducing cost, increased profit from sales and new products.

Six Sigma is quality control program developed by Motorola in 1986. At the beginning, it was process cycle improvement and reducing production errors into a level of not more than 3.4 per million. Then Six Sigma evolved to general business management focusing customer requirements, improving customer attraction and retention, improving and supporting business services and products.

SEC objective is boundless access to each market in the world with their products and services as a global brand.

SEC’s strategic objective to create qualitative and quantitative growth. They optimizing supply chain to make operations and distribution efficient and timely possible. SEC adopt Six Sigma throughout the company to develop product, process and personnel. SEC started hunting goal of evaluating of its internal resources, especially people, fist wanted achievements was development and design of products, in manufacturing and marketing. Implementation of Six Sigma in SEC started late in 1999. After observing benefits of Six Sigma no individual or operation is run away from training.

3.3 Financial Performances

Apple Inc.

Figure 3.3 Apple financial performances Available at: http://financials.morningstar.com/

Samsung Electronics Co Ltd.

Figure 3.4 Samsung