Managing Knowledge Process

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- Pursuit proximity

This step involves being proactive to the environmental factors. For instance, opportunities and demands. Rather than focusing on the problem that might occur, it is better to focus on desired future environments. By identifying the organization’s core competencies and capabilities, it may lead to make desire futures happen. Thus, strategy can be made to adapt with the competitive environment.

- Build an orchestration capability

Organizations gain chances to implement and execute change in an effective way. Decision are made to make the strategy. For instance, competitive advantage is important in an organization as well as the core competencies. Thus, change management skills are developed in order to hire and train people with skills needed. Then, organization members engaged in organizational change to apply their change capability. This provide members with hands on experience.

- Establish strategic adjustment as a normal condition

This involves making dynamic alignment in implementing strategy and developing new capabilities to fit in organization and emerge with environmental demand. Organization must make an ongoing strategic adjustment due to the fact paced in the environment. Thus, new strategies can be made if any changes are needed. For instance, members are included in making decision in the organization. moreover, information should be spread all over the members and also give members the change to use their skills and knowledge.

- Seek virtuous spiral

Specific sources of competitive advantage do not stay for a long time. Thus, B2C organizations must continuously modify their capabilities and designs to take advantage of getting engage to the environment. Moreover, organization’s design a capability support a successful strategy. In fast growing changing environment, B2C organizations are more eager in seeking and creating virtuous spirals than traditional organizations.