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Inpost Case Study

Autor:   •  March 29, 2018  •  3,402 Words (14 Pages)  •  516 Views

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In only two years conquered besides Polish market: Saudi Arabia, Australia, Chile, Great Britain, Ireland, Iceland, Lithuania, Latvia, Ukraine, Estonia, Russia, Cyprus, Slovakia, Czech Republic, France, Italy, and also Colombia, Costa Rica, El Salvador and Guatemala. All over the world functions − in a variety of business models − almost 3500 post boxes. Within four years, only in Europe there will be another 16 thousand terminals. It is also planned to conquer South America, North America and Asia.[2]

An important, if not the most important market for Integer.pl, will be the United Kingdom. This is the market which for three years has come from 25% of revenues. Costs associated with entry to the UK, the company estimates at 45 million euros. So far, there are already deployed 250 devices and target level is 2 000. According to the President Brzoska, potential British e-commerce is 14 times higher than in Poland. It is also the fastest growing market for the sale online across Europe. InPost involves cooperation with local operators and companies

courier, as well as directly from the e-commerce industry. The group offers suport logistics for 120 thousand e-shops (95% of the e-commerce market in the UK).

Location in London underground it was a hit. In place of the selected stations are large, well communicated − interchange with bus stations, bus stops and necessarily all day access. At the beginning of 2014 they have been intensified with the development of networks in the UK market. They finalized an agreement with TfL, London's manager of urban transport, under which began with the installation of a network of the terminals in parking lots at the stations of the London Underground. The machine will appear at major stations with access 24/7. The next step planned is the introduction of EasyPack London stations and bus and coach stations. Devices will also appear in supermarkets Morrisons − including 500 stores in the United Kingdom.

Integer.pl Group started cooperation with CX Courier − leading Asian provider courier. The agreement involved a total of 300 easyPack spacing on the territory of Hong Kong by the end of 2016. The first machine in this region of the world have already appeared in September 2014 and about 150 of them have been installed till the end of 2015

According to estimates, of the cooperation with the Group Integer.pl CX Courier will increase their market share to 30% over the next two years. Every month in Hong Kong there are supplied approximately 4.5 million shipments.

In each country they built a significant partnerships with major players on the market of retail or e-commerce. Of course, it created its own network of the post boxes, but also other business models − such as the rental or sale of the Inpost equipment.

The postal services market requires innovative and original solutions. The essence of success is reduced, however, to ensure that input services. In addition to its unquestionable revolutionism − suitable for everyday use. The company has always wanted to be a step not only from national, but especially global competition.

Some time ago, the company announced the launch of the automatic postal. Besides giving and receiving the goods, you can withdraw cash and use the financial services. Post boxes Modular Vth generation, fully integrated with the cash machinesof the NCR Corp, would not only transmit and receive shipments 24 hours a day, 7 days a week. Thanks to them, you will also benefit from an ATM and pay your current bills. Currently, testing devices in selected markets.

Group Integer not afraid of competitors actions in the implementation of their machines − even if they do it the largest global giants. The mere possession of parcel machines can not guarantee success. The company to find out this was Amazon, which already tried to run this service in the US, but after several months withdrew from this idea. Now once again they decide to take this step because the management of the company which perfectly understand that innovative terminals are the future of postal and courier market, especially in the supply of e-commerce. To succeed there is not enough to have the machine. There is needed primarily relevant experience supported by development plans and consistently implemented[3]

On the polish postal market in a wide range remains the monopoly of the national operator. As a result of the activity of independent companies, such as InPost, goes step by step to release the next part of this highly prospective sector, however unreasonable, economic freedom regulations still have a blockade and this is despite the fact that of many cases they are incompatible with EU law. This is evident on the public procurement market. Terms of multiple tenders still favuor the Polish Post Office, which in the absence of competition, significantly spoil the polish postal sector.

According to the president, the passion, hard work and perseverance. Each of these features was needed to succeed. From the beginning, boldly erected on innovation and without complexes shown what distinguishes the group Integer.pl against market competition. It is thanks to this many obstacles, among others, by the state legislature – could consistently break the monopoly that operated for many years on the polish market of the mail.

The success of parcel machines InPost decided simplicity of this solution which allowed to solve a number of problems, such as the queue to the window, waiting for a courier or designated opening service points. It turned out that my order you can pick up along the way, in any location of your choice at any time of the day and in just a few seconds.

The priority of the Integer groups are investing in new technologies that contribute to the competitiveness of the market, expanding the portfolio of services and increasing the territorial scope of its activities. The strategic objective of the Integer Group for the coming years is intense international expansion of the postal boxes of the InPost.

KNF has approved the prospectus of the InPost. Rafal Brzoska intends to raise money from the stock market on a global expansion of the parcel machines.

In May EasyPack – the InPost sub-company and owner of the world's largest network of parcel machines − acquired for the expansion of its network funding from the Franklin Templeton fund, PZU and Bank Gospodarstwa Krajowego. BGK will provide the company InPost Canada loan of 36.7 million dolars, and Templeton and PZU will invest a total of 27 million EUR in cash with the option of further financing of the company in the future.

EasyPack, founded in 2012, with an investment fund Pine Bridge, is a company

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