A Creative and Innovative App - Event on-Site

A Creative and Innovative APP --- Event On-Site

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  U1774768 Beatrice

U1774704 Cindy

 U1775961 Esther

U1774759 Lydia

  U1774682 Racine

U1769140 Tony

  U1775569 Wendy

Submit date: 19th, November 2018

Executive Summary

The purpose of this report is to develop a creative and innovative enterprise. Consisting of four parts, the first part, by using innovative strategies to develop creative and innovative products. The first is search, which involves analyzing the organization's external environment, brainstorming ideas, and ideas for innovative products or services using PESTEL analysis. With creative processes, creative thinking skills, the company used these methods to select five questions and the idea of ​​a potential solution. The second is the select, it uses “survival of the fittest”, “six hat thinking” and 4Ps to compare 3 creative ideas, and finally selects a final idea. The third is implementation, where the organization's knowledge and resources, timelines, budgets, and supply chains are discussed. The second part is the establishment of an innovation organization. The first is to develop and explain the company's name, logo, and meaning of the slogan. Second, divide the work of each team member. Third, using the strategic management process to construct the company from five parts: analysis, guidance, formulation, implementation, and evaluation. The third part is the development and maintenance of innovative organizations. Discussed why organization should use five factors and how to implement them in the organization. Finally, the entire report is summarized. (需要重新写，这不是Executive Summary).

Table of Contents

Executive Summary        2[pic 3]

1.0 Introduction        1

2.0 Developing a Creative and Innovation Product or Service        2

2.1 Search        2

2.1.1 Innovation in Various Context        2

2.1.2 PESTEL Analysis        3

2.1.3 Creative process and Creative Thinking Techniques        3

        4

2.2 Select        5

2.2.1 Innovation strategy and select        5

2.2.2 The notion of context and fit- for purpose        5

2.2.3 Six Hats Thinking        5

2.2.4 The 4 Ps        10

2.2.5 Incremental Innovation        11

2.2.6 Final idea        12

2.3 Implementation        12

2.3.1 Knowledge and Resources        12

2.3.2 Timeline        13

2.3.3 Supply chain        13

2.3.4 Budget        13

2.4 Capture        14

2.4.1 Intellectual Property Rights        14

2.4.2 Measuring Performance        15

2.4.3 Capture Value in Long Term        16

3.0 Establishing innovative organization        18

3.1 The Name of Company        18

3.2 The Logo and Slogan of Company (还没完成)        18

3.3 Analysis of Strategic Management Process        18

3.3.1 PESTEL        18

3.3.2 SWOT        19

3.3.3 Porter’s five forces        19

3.4 Direction of Strategic Management Process        20

3.4.1 Mission        20

3.4.2 Vision        20

3.4.3 Objective        20

3.5 Formulation of Strategic Management Process        20

3.6 Implementation of Strategic Management Process        21

3.7 Evaluation of Strategic Management Process        22

4.0 Developing and Maintaining Innovative Organization        24

4.1 Organizational Climate        24

4.2 Leadership Style        25

4.3 Organizational Culture        27

4.4 Resources and skills        30

4.5 Structure and systems        31

5.0 Conclusion        34

References List        36

Appendix        38

Appendix A: PESTEL Analysis        38

Appendix B: Brainstorming        40

Appendix C: DO IT        40

Appendix D: Gantt Chart and Time Line        42

Appendix E Budget        43

        43

1.0 Introduction

With the continuous progress and development of human society, the market demand is constantly adjusting and changing. The products and services in many industries need a series of innovations to adapt the needs of the market. Innovation is about recognizing opportunities for doing something new and implementing those ideas to create some kinds of value (Tidd & Bessant, 2013). Leading companies recognize that innovation can uncover new sources of revenue, sustainable competitive advantage and business growth. (我觉得应该可以再加一个report的步骤)