Us Market Segmentation for Headphones

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Figure: The wireless headphone market in US in 2015.

The statistics show headphone brands’ ownership share in the United States in 2017 (according to a Statista survey) 30% of respondents said that they own Sony headphones and following with Bose & Beats by Dre/Apple. It is recommended to seek new business with Bose, Beats by Dre/Apple & Skullcandy (Figure).

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Figure : Headphone brands’ ownership share in the United States in 2017

Start-up companies:

The evolution of the hearables market has been significantly increase and there are high demands in the market, because of that several numbers of startups took advantage of the growth in crowdfunding to experiment with hearable devices. There are lot of advantages for targeting the start-up companies:

- Avoid head-to-head competition, which bring alternative business opportunity.

- Collaborate with startups would help to understand the market trend.

- More willing to use new technology to add value on their products.

- Quicker to enter the markets and short negotiation time.

Focusing on servicing these type clients will ensure profitability through optimal product turnover.

Behaviours

Needs

The B2B customers buy everything for some value addition to whatever business they are in. On the contrary, B2C customers sometimes buy for personal satisfaction. The desire of purchase for B2B customers must be triggered by needs. Needs is based on differentiated, validated drives that customers express for a specific product or service begin offered.

Needs could be identified into three levels: Organizational, Departmental and Individual. The organizational needs for PIL Membranes Ltd company is sustainability, low cost, reliability and long-term relationship or after- sales support. The company needs to overcome their competitor’s products and Hence, there would be a strong departmental need on productivity and work efficiency.

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References:

Available at: https://www.circle-research.com/wp-content/uploads/B2B-market-segmentation-research.pdf (Accessed at 1 Jun 2017).

Circle Research White Pape. (2017). “B2B market segmentation research”.

Consumer Technology Association. n.d. Wholesale sales of headphones in the United States from 2013 to 2017 (in million U.S. dollars). Statista. Accessed 9 June, 2017. Available from https://www.statista.com/statistics/642638/us-headphone-sales/.

Smith T. J., PhD, Chief Editor. (January 2013). “What are firmographics?” Available at: http://www.wiglafjournal.com/marketing/2013/01/what-are-firmographics/ (Accessed at 1 Jun .

Statista Survey. n.d. Which of these headphone brands do you own?*. Statista. Accessed 9 June, 2017. Available from https://www.statista.com/statistics/697001/headphone-ownership-by-brand-in-the-us/.

Kotler, Philip & Keller, Kevin Lane (2009), Marketing Management. Pearson Education International, 13. Edition.2017).