R&r Case Solution

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He has implemented very good strategy for product promotion using different companies: TV Gide, Department Stores, Hypermarkets, Toys ‘R’ Us, K-Mart.

The price was below “Trivial Pursuit”, that could be advantage for them since they didn’t have good brand recognition and complete advertising campaign.

Reiss was able to identify companies that could be interested in collaboration and choose himself which stakeholders to involve and achieved win-win situation. He found people that were good in the area they work that he can outsource to them some activities. His initiative friend helped him to arrange the manufacturing of the product, and he had good connections with retailers from previous work to sell his product.

Reiss’s personal connections

1. Kaplan (Equity)

2. Helen Factoring (Billing and Financing)

3. Swiss Colony (Production and Shipping)

4. Retailers (Sales)

5. Professional inventor (Design)

6. Suppliers (for books, boards and boxes)

All agreements was based on trust (TV Guide, Sam, his reps and everyone he dealt with on this business). He make retails and stakeholders to believe in success of his idea. And every partner has good financial interest in the deal. Reiss was paying commissions or royalties instead of stable fees to raise the interest of stakeholders in final profit.

Reiss is very passionate toward his idea and by taking actions he believed in success of his business.

There still some things that he could improve:

Promotion play significant role in selling this product. He should have focused in advertising through different TV channels.

As a conclusion, Rob Reiss became a successful entrepreneur. He found the idea that already exists and made it innovative by using television topic. By using his connection he was able to organize the process and find right resources to run the project. He managed to design, produce, shipped, promote the TV Guide Game without any administrative work left to himself. He has chosen good strategy to promote the product through media resources. He got involved very popular magazine along his target group TV Guide Magazine and got free promotion and advertising. As a result, R&R sold 580,000 units of the TV Guide Trivia Game and all stakeholders had benefit from this project.