Proposed Strategy for the Future Growth of Wazbox

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Technology Factor - Technology is the most important thing for Wazbox, because Wazbox is technology-based business. The development of technology is growing so that it can facilitate and simplify people’s activity. It will become an opportunity for Wazbox to develop its business.

One of the advance technology in Indonesia is Indonesia has launched 4G LTE network. There are also many smartphone that already support 4G networks and there is operator that provides modem 4G. With the 4G network, then people of Indonesia will access internet faster and cheaper.

- Porter’s 5 Force

- Rivalry among existing competitor

Software house and programmer is growing in Indonesia. However, companies that focused in developing application for operational activity in laundry are limited. There is no major brand in application developer that focused in operational laundry activity. So, the rivalry among existing competitor is medium.

- Threat of new entry

To enter in online application business is quite easy because it doesn’t required large capital. But, to make an application to assist in operational activities in laundry, requires special skills and knowledge that are not owned by everyone. In addition, Good reputation and portfolio is useful to gain the trust of user. So, the threat of new entry is medium.

- Threat of substitutes

Substitute of Wazbox application is recording manually by laundry. By simply using the manual recording, the possibility of human error is bigger. The mistake in recording will result the financial loss. So, the threat of substitute is low.

- Bargaining power of suppliers

Back end of Wazbox is web hosting, and the type of the web hosting that Wazbox used is VPS. There are many VPS providers and the price is very competitive in accordance of the facilities provided. Based on that, Wazbox can easily change the provider. So the bargaining power of supplier is low.

- Bargaining power of buyers

Because only few companies that sell application for laundry’s operational activity, so buyer do not have much choices. Buyers also not price sensitive, because they are willing to pay high to get the best services to help them improve their laundry business. Only Wazbox that developed application for laundry’s that is web-based. So the bargaining power of buyers is low.

- Competitor Analysis

Companies that run in laundry application is limited. Wazbox has some competitors who play in this business. The comparison of Wazbox and the competitors depict in table below.

Table 2 Competitor Analysis of Wazbox

Comparison Factor

Wazbox

Software – Laundry

Media Cipta Teknologi/ Laundria

Brand Awareness

Low

High

Medium

Price

350.000 /id/month

1.500.000 - 4.000.000 /pc

750.000 - 950.000 /pc

Added value

Can be accessed everywhere, latest technology application, laundry’s customer can checked its laundry’s status

Mini payment gateway

Support barcode

Platform

Web (no need installation)

Desktop (need installation)

Desktop (need installation)

Feature

POS, customer & supplier data, inventory, financial report

Customer & supplier data, POS, financial report

POS, inventory, financial report

User Interface

Dynamic application design, simple and attractive User Interface (UI)

Static application design, Complicated UI

Static application design, Complicated UI

Update

Continually and Free

No update

Free

Maintenance & Support

Free

Free

Free

Branch Support

Integrated

No

Integrated (LAN)

- Internal Analysis

- VRINE Model

VRINE analysis helps to evaluate the company whether it has sustainable competitive or not. It also help companies to use its resources and capabilities to differentiate its products or services in valuable ways that competitor cannot imitate.

Table 3 VRINE Analysis of Wazbox

Character & test

Wazbox

Verdict

Valuable: Does the resource or capability allow the firm from market uncertainty?

Wazbox have programmer who is the human resource that has ability to develop application that can assist operational in laundry. Wazbox can be used anywhere

Yes

Rare: Is the resource or capability scarce relative to demand?

The concept or idea of Wazbox different from other laundry applications. Wazbox is the only laundry application in Indonesia using a web-based application

Yes

Inimitability