“samsung Electronics Successful Growth Strategy in the Mobile Phone Business”.

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- Market survey reports and firms

- Industry groups, reports and forums

- Local or regional chambers of commerce

- Online research and social media

- Online lead generation, inbound marketing services

- Telemarketing services combined with high-quality contact lists

- Always discuss regarding the updates of market ,innovation of their production,

- Strong leadership by Ki Tae Lee, As a head of the department or Chairman has been discovered and innovated new varieties to the market.

As leader he has been get some decision for few changes in design and improvements in product quality, customer perception of Samsung’s mobile phone and build up their trustworthiness with the customers.At the initial step, Samsung already had started aggressive marketing campaign that has affected to explore the customer’s preconception that build up the confidence as “Samsung is best” they developed market idea quality by using slogan “strong in Korea’s unique topography” that has been affected to persuade customer’s that Samsung’s mobile is best fitted for Korea and its mountainous topography.

The company focused on building strong relationship with distributors because consumer choice was largely influenced by the sales agents’ product recommendations. By using nearly 3000 distributors, they already built up the relationship and as company they have been motivated giving oriental health supplement, quality of Samsung mobile phone and let them to use names and pictures to be used in Samsung’s news paper advertisement and full blown advertisement campaign by using famous and respected actors in Korea that was able to create a strong relationship with Samsung brand and quality, credibility and patriotic feelings.

Customer feedback mechanism was more successful because more customers called Samsung to provide their ideas of the Samsung mobile phone. Those kinds of stories and incidents have been used in a series of advertisement in television commercial to strength fullness of the Samsung and quality in consumers’ mind.

As result of the massive marketing efforts, market share of the Samsung mobile phones has been increased from 25.8% in October 1994, to 51.5% in august 1995.

Who is your competitors and what their market position is,

Samsung mobile industry has to face big competition with Motorola, Nokia, Alkatel, sony ,Apple and other local brands. But currently leading manufacturer is Samsung. At this stage has to understand the competition level and their powerfulness and how overtake that competition.

- Professional competitive analysis services

- Online services already available in mobile market

- Search engine analysis and online marketing firms

- Independent market research reports from research agencies

There are some significance features on oligopoly market in Mobile phone industry,can be seen 1. An oligopoly market can be maximized the profit with their conditions. 2. These manufacturer or marketers can be price setters rather than price takers. 3. There are some barriers to entry , most of barriers imposed by the government licenses, economics of scale, patents, access to expensive and complex technology and strategic action taken by the firm. 4. There are few firms can be seen and their actions of one firm can influence to other firms’ actions. 4. They can earn long run abnormal profits but high barriers to enter the market. 5. These production are always homogeneous but differentiated products and services. 6. Without perfect knowledge cannot be begun such a business regarding their cost of production, demand function, quality of the production. 7. This market consist with few large firms, their actions affect to the market conditions and will respond appropriately. 8. Non price competition tend to compete on terms other than price. By using advertisements, Loyalty schemes, and product differential are all examples for the non price competition (Exhibit 1).

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As whole global mobile phone shipment has been reached 386.0 million units in Q2 2013. It has been increased from 371.5 million units in Q2 2012. This was fastest growth in mobile phone industry,, strong demand for Android devices in Asia and Latin America countries. Samsung has been continued their domain market by shipping 107.0 Million mobile phones worldwide and capturing a 28% market share in comparing other competitors markets such as Nokia, Apple, LG, ZTE and other brand names.

How will your sales and marketing team enter and capture the market?

As a marketing team, how they penetrate the market, which strategy use it with sales and marketing experienced in the marketing team, how will you get the word out to attract new customers and generate leads are they aligned with marketing messages and do you have closed loop processing place to convert sales leads in to customer and provide feedback for improving the marketing. Then as marketer has to follow following matters,

- Marketing strategy - preferably a company experienced in both offline and online marketing

- Online marketing (Website, SEO, blogging, social media, webinars, videos, e-mail)

- Lead generation, lead nurturing and CRM software and training

- Press releases, media events and tradeshows

- Online, print and media advertising

- Pay-per-click (search engine) advertising

Samsung’s strong marketing strategies played an crucial role in upgrading Samsung’s image from that of a low end manufacturer to that of a global digital technology leader. They have been used to effective global marketing and branding. As their strong marketing views Samsung’s established a integrated global marketing activities with separate marketing department. One of the best decision has been taken regarding their and sign a $400 million contract with one ad agency that affected to the corporate brand building campaign and slogan “Samsung DIGIT all Everyone’s invited”

Samsung has been get a crucial marketing decision to capture the global market by sponsoring to the Olympic game

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