Marketing Inteligence

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Moving on to the second point which is most students are influence with bad social phenomenon. During the teenagers time are the part that we learn a lot of things neither bad nor good things. But most frequently as we can heard that a lot of bad influence social phenomenon had give a great impact to the teenagers and students nowadays. Some of the bad things are “rempit”, drugs, drinks alcohol and many more. “SERI ISKANDAR - Ibu Pejabat Polis Daerah (IPD) Perak Tengah mengeluarkan 64 saman bagi pelbagai kesalahan dalam Ops Bersepadu Khas cegah mat rempit di Jalan Ipoh-Lumut berhampiran Bota Kanan” (Mat rempit digempur, 2011). Some of the people that had been sued also include of students and teenagers. Furthermore, students are also mostly involved in activities that are wasting time and inefficient for example taking drugs. They are influence by many bad social phenomenon which can drag them to their downwards in their life.

Lastly, the problem that occurs is there is no futsal court in Seri Iskandar that is well taken care of and comfortable to be used in here. The courts that are well taken care of is only located in Ipoh and Manjung only. If they established a sports arena here in Seri Iskandar, for sure students will love it and their behavior also can be changed. In addition, as we can see many companies nowadays are trying to maximize profit as that is one of the goals in each company and as they know that Seri Iskandar is the centre of education here. So why not they open up a court so that the students and people here can go for exercise and play there. Currently, Sports Planet only has their branch in “Ipoh, Alor Setar, Kota Damanasara, Kota Kinabalu, Ampang, Penang and also Subang” (place, 2015). Students normally have to use up a lot sum of money for their studies. If they were to go to somewhere else just to have futsal, it will sure be costly for them and most of them will try to avoid it.

RESEARCH QUESTIONS AND OBJECTIVES

Objectives

To study whether the building of Sports Planet Company can change the student’s lifestyle in their spending pattern in Seri Iskandar

To study whether by building Sports Planet can reduce the bad social phenomenon among students lifestyle in Seri Iskandar

To study whether the establishment of Sports Planet can help students in adapting healthy lifestyle concept

Questions

How the establishments of Sports Planet in Seri Iskandar can affect the student spending pattern?

How the establishments of Sports Planet in Seri Iskandar can help in reducing bad social influence?

How the establishments of Sports Planet in Seri Iskandar can help students to adapt healthy lifestyles concept in their life?

RESEARCH HYPOTHESES

H1: There is a significant relationship between student spending pattern and student lifestyle.

H2: There is a significant relationship between bad social activities with student lifestyle

H3: There is a significant different between student lifestyle and healthy lifestyle concept.

To study whether the building of Sports Planet Company can change the students spending pattern in Seri Iskandar

As we all know, students mostly live far away from their family or even their secondary school friends. In university, they will lived on their own and try to adapt to the culture and behavior of a place. Besides, they will for sure have a lot of problems to be face such as stress, time and also money management. But one of the major things that always affect students is money. Money plays a crucial role in a life of students. Previously they have their parents to lean on too but now it is all independently by their own. In Seri Iskandar as we know, there is no futsal court that is very comfortable and safe to play with. Students have to go to Ipoh and Manjung just to have the satisfaction of playing futsal on a nice and beautiful court. They have to spend a lot of money such as for transportation and cost. By building a Sports Planet company in Seri Iskandar, it will sure can affect in the student spending behavior. As before they have to think about a lot of matter if they wanted to play futsal but now it will be easier for them. On the other hand, when students can cut their expenses on that thing, it will absolutely change the way on how they spend their money. They maybe can use the extra money on assignments, gadgets or other services that relate to their study. So, the way of how they will spend their money will absolutely change whether on the good nor the bad side.

To study whether by building Sports Planet can reduce the bad social phenomenon among students in Seri Iskandar

Students mostly are teenagers. They are more likely to be influence by a lot of bad social activities as the generations like to try new things. For them, trying new things is nothing even though it is bad and once they had become addicted to it, it will be hard for them to forget it and will affect them in their life and most important is their study. As we know, a lot of social activities had been going on for the past years such as free sex, taking drugs, illegal racing, gambling and also gangstrerism. Besides, in Seri Iskandar there are no places for sports that are comfortable and fulfill the requirements of the players. For example, there are a futsal court in Taman Maju which is really in a bad condition and can bring injuries to the players. The futsal court in front of the Seri Iskandar Police Station also is in a bad condition. When they have nothing to do with, they will for sure wanted to do something else and if they were to find the wrong person, the activities will also be bad. So if there were a Sports Planet company built in Seri Iskandar, it will absolutely reduce the total amount of bad social activities among students. At least, they will have something to do which is playing futsal which can be considered as one of an sports activities that are good. Futsal, football, soccer or anything related to a team of persons kicking ball into the opponents goal are becoming a trending sports nowadays in the world. In conclusion, it will absolutely have the potential to change the student behavior by been influence by bad activities to a more good activities which have more beneficial advantages in