Kohl's Technology Utilization

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In short, the huge number of people who are obsessed with social media would be potential buyers in the future. In order to be a part of their obsessions, Kohl’s needs to do well with social media such as quick responses, friendly comments, engaging viewers to share their opinions. Besides, to satisfy those who spend a lot of time on social media, especially Twitter, Facebook, Instagram, and mobile App, Kohl’s should give them more features. For example, beside normal functions in mobile App, buyers are able to ask question or discuss about products (before purchase) and write review (after purchase). By giving them more features and interactions, they will spend more time on it.

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References

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Facebook. (2016). Kohl's. Retrieved March 15, 2016, from Facebook: https://www.facebook.com/kohls/

Haselmayr, M. (2014, November 17). Here's Why Your Business Needs Its Own Mobile App. Forbes. Retrieved March 15, 2016, from http://www.forbes.com/sites/allbusiness/2014/11/17/heres-why-your-business-needs-its-own-mobile-app/#2b000c175c76

Lindner, M. (2015, November 13). Shoppers flock to Kohl’s website on mobile. Internet Retailer. Retrieved March 15, 2016, from https://www.internetretailer.com/2015/11/13/shoppers-flock-kohls-website-mobile

Soper, T. (2014, April 1). Study: Americans spend 162 minutes on their mobile device per day, mostly with apps. GeekWire. Retrieved March 15, 2016, from http://www.geekwire.com/2014/flury-report-mobile-phones-162-minutes/

Samuely, A. (2016, March 1). Kohl’s brings home Oscar gold with savvy social media tactics. Mobile Marketer. Retrieved March 15, 2016, from http://www.mobilemarketer.com/cms/news/content/22352.html

Samuely, A. (2015, January 13). Kohl’s exec says beacons are surefire bet for greater personalization. Mobile Marketer. Retrieved March 15, 2016, from http://www.mobilemarketer.com/cms/news/software-technology/19530.html

Twitter. (2016). Kohl's. Retrieved March 15, 2016, from Facebook: https://twitter.com/Kohls