Comparing of Coca-Cola and Pepsi - Swot

1. If we are talking about taste and quality I`d rather prefer Coca-Cola than Pepsi-Cola because coke for me, is a taste of my childhood and when I’m drinking it I remember some happy moments of it and I like it tart and bubbly taste that Coke has. And the second reason, Coca-Cola it`s a like a symbol of Christmas for many people because it has a great advertisement campaigns. About product recipes, of course I agree that the best way for some companies is to disclose recipe of your product to share with customers ingredients that your product has. This of course good when customer exactly know composition of the product because this can give you a loyalty of your customers (for me one of the important things). But if we are talking about such products than can damage your health, I think that the best way for producers to disclose recipe of their product to avoid negative comments to their goods and to protect originality of your product.
2. For me, the best policy is to provide emphasis on innovations in your business. But some things I think don`t need innovations. Like slogans and logo. If your logo is well known, you don`t need to invent a new one. But innovations are good, if we`re talking about manufacturing to increase quality of your product or create some new products to attract some attention to your company and goods that it produces.
3. Coca-Cola beverage designed for groups of consumers emphasis is made on adult audience, wise people who do not change their habits, those who are successful, who have achieved certain results. Pepsi-Cola specialize on aggressive advertising – creation of high-quality music videos with stars and celebrities, search for its own advantages. Targeting the younger generation – “Now it`s Pepsi for those who think young”. So, while Coca-Cola is associated among consumers with Santa Claus and winter holidays, Pepsi-Cola has created a promotional video according to which “Summer Time is Pepsi Time’. I think both companies have very good advertisement campaigns, but if we are talking about market share most people prefer Coca-Cola instead Pepsi because their loyal and they don`t like sport.
4. Taste of beverage.
5. I think both companies are very good, but I think Coca-Cola has more correct policy of product promotion because they want you to associate their product with holidays and feasts. Pepsi want to tell us that their product is choice of “Healthy-Man” and people who love sport. And I think it`s incorrect because some people don`t like and let`s be f honest – Pepsi-Cola isn`t healthy product.
6. General mission for both companies is to increase their market share. For Coca-Cola one of goals is to improve to higher level their market stability, for Pepsi – emphasis on innovations.

9.    As I said before both companies have one of the best and unique advertisement campaigns. Coca-Cola should improve it influence on feasts (make people to associate them with more fests or holidays), Pepsi should increase amount of their auditory (not only young people) and more properly care of their ambassadors.

10.   I think in the future leader won`t change. Coca-Cola has great opportunities to improve their current position in the market and increase their influence on people. Pepsi has big amount of market share in other markets and as a result other competitors, so I think they slowly but surely with innovations will compete with different competitors in different markets and maybe in the future the main competitor won`t be Coca-Cola.