The Viridian Business Plan

...

- Employee interaction with other employees

- Employee interaction with management

- And management interaction with shareholders.

Organizations also need to analyze the external environment. This would include customers, suppliers, creditors, and competitors. Several questions can be asked which may help analyze the external environment:

- What is the relationship between the company and its customers?

- What is the relationship between the company and its suppliers?

- Is the company actively trying to increase the value of the business for its shareholders?

- Who is the competition?

- What advantages do competitors have over the company?

- Industry Environmental Analysis: The Porter’s Five Force Analysis

Using the Porters 5 Forces model the company is able to determine where its business needs to change or improve in order to stay competitive in the fast food industry. Porter’s competitive forces model includes five forces that need to be analysed. These forces include the intensity of rivalry from traditional competitors, threat of new market entrants, threat of substitute products and services, bargaining power of customers and bargaining power of suppliers.

[pic 11]

- Threat of New Entrants : Medium

- Strong distribution network required

- Strong brand names are important

- Strong market analysis is required

- High Capital requirement

- Strong competition from local player

- Bargaining power of Buyers : High

- eco-friendly lovers are increasing

- travellers towards Philippines are growing

- High dependency on local community

- Bargaining power of Substitutes : Medium

- Substitutes serving luxurious resorts are in large number

- Substitutes with Green brand and sustainable growth is limited.

- High chances of threat from international players

- Not easy model to be copied

- Bargaining power of Suppliers : Medium

- Availability of skilled and trained employees and staff members with local and international experience

- Availability of in house production of fruits and vegetables

- Strong relationship with local community people for network

- Partnership with local farmers & Manufacturers

- Industry rivalry : Medium

- Number of competitors in offering luxurious resorts are increasing

- Strong competition from local players

- Threat from international company

- Environmental Analysis : SWOT Analysis

In order to understand The Viridian resort structure and culture, conducted a SWOT analysis that allowed us to consider every dimension involved in the business level and corporate level strategies. The Environmental factors internally affecting the firm can be classified as Strengths or Weaknesses and those externally affecting to the firm can be classified as Opportunities and Threats. This is referred to as SWOT Analysis.

- SWOT – Strengths

- Eco-friendly

- Employee with local & international experience

- Low cost structure

- Organic & locally-sourced services

- Partnership with local farmers & Manufacturers

- Restaurant providing organic menus

- Exotic location

- SWOT – Weakness

- Lack of Unique innovation & services

- Price sensitivity

- SWOT – Opportunity

- Increase in green tourism trend

- Government support

- Market expansion

- Eco-friendly education to tourist

- SWOT – Threat

- Change in customer’s preferences

- Local competition

- Green washing

VI. Organizational Chart

[pic 12]

The hotel manager will take care of the daily operations of the Viridian Resort.

6.1 Personnel Plan

The personnel needed for the Viridian Resort are the following:

- Manager

- Assistant manager

- Clerks

- Security Guards

- Restaurant staff.

- Spa /Service Staff

- Maintenance staff

VII. Financial Plan

The following is the financial plan for the Viridian Resort.

7.1 Break-even Analysis

The break-even point is one year.

[pic 13]

- Low running costs in the Philippines

- High Initial infrastructure cost

7.2 Projected Revenue Plan

The