Sample Feasibility Paper for Ss12

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VI. Industry

The business will enter the consumer electronics industry competing for dominance in the market. It will implement innovations after innovations on electronics that are deemed productive on daily lives. Consumer electronics is products intended for everyday use, most often in entertainment, communications and office productivity. Later products of the company includes innovations or complementary gadgets on personal computers, telephones, MP3 players, audio equipment, televisions, calculators, GPS automotive electronics, digital cameras and players and recorders or camcorders. Increasingly these products have become based on digital technologies, and have largely merged with the computer industry. The large force that drives the consumer electronics market is innovation since technology is an ever expanding field in the industry. This is why the company aims for the convenience of innovation.

VII. Business Model

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The enterprise will generate revenue by undergoing a direct selling model since it will procure more products with ever increasing innovations. While direct selling was initially the primary ‘route to market’, production efficiencies coupled with improvements in transportation meant producers could reach a much bigger market. However the emergence of the Internet as a distribution channel meant that producers could outwit costly resellers and sell direct to customers themselves, in effect going the full circle. Such as they are, the business will also use the internet as an advantage to sell more to the target market by making use of e-commerce websites.

VIII. Marketing and Business Strategy

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Our advertisements will cover all of the features of the product in the minimum amount of duration. It will show the innovative product in the most possible alluring way. The advertisement will also inform the viewers how it will most certainly be useful in their lives. The medium of advertisement that shall be used will be the most effective and efficient for electronics which is through visuals. We will avoid the placement of ads on television as it will cost the business dearly while gaining the target market poorly. As such the medium for advertisement for our product shall be through websites, social networks, and other means that will grab the attention of electronic users and not casual masses watching television.

IX. Production/Operating Requirements

The production/manufacturing of the product will be done at a separate building next to the main office. The raw materials that’s needed for the product will outsourced from nearby countries or as much as possible, within the country only to lessen the production cost. Since this is only product of the company, the space that the production will took place will be small but adequate enough to fit in the machines and people that will manufacture the product. The production department will only have one shift per day since we will limit the production of the product up to one hundred pieces/unit per day. The main office will require the usual office things like tables/desks, chairs, bond papers, printers, computer, receipts and vouchers, pens, clips, staplers, water dispenser, a rest room and a pantry as well. While the manufacturing facility will have all the machines/equipment necessary to make the product which includes the basic set of tools, and a cleaning area/locker room for the employees of the production department.

X. Management and Personnel

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This company will have its General Manager that will be responsible for the whole organization and business operation. He/She must see to it in carrying out or handling day-to-day operations of the business. He/She must plan out various developments for maximum profitability of the business, and he/she must render wise decisions for the changes and improvements of the business operation. Under the General Manager will be his/her Assistant Manager that will be responsible for monitoring the whole operation of the business, will attend training for the business development, particularly when the General Manager is not present. He/She must see to it that each section in the business is doing well. Under the managers will be the, Production Supervisor that will be responsible for supervising the production workers in the whole process of production and maintenance of the working place. He/she will approve or edits the original design from the business or personalized design from the customers. Next to the Production Supervisor will be the Sales Representative that will be responsible for finding potential customers and for constant dealings with them. Next is the Accountant/s that will be responsible for all financial aspects of the business. Under the Production Supervisor will be the Production Workers that responsible for making and packaging the product. And of course, the Maintenance that will be responsible for maintaining the cleanliness of the work place. The whole place must be clean every day after work.

XI. Intellectual Property

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The company logo is a lightbulb with a sun on it’s side. The company came up with that logo because the sun represents the solar powered products that the company will be using and the lightbulb is a symbol of the company’s ideas and other upcoming ideas that the company will produce. The lightbulb is in the lightbulb because of the ideas that the company will develop and produce is under the solar powered products. To register the product for copyright, the company filled up the registration form and deposit form from the IPO office, then the company filed an affidavit or sworn statement of copyright ownership. Next the company representative produced documents with a recent photograph and his/her signature evidencing his/her identity and then pay the filing fee. The next step was to produce the technical description of the product and file the documents with an IPSO(Intellectual Property Office Staff Office) and pay another filing fee after that the company got the Acknowledgement Receipt after the process the company got the Official Receipt and then waited for the release of Certification of Registration for five working days.

XII. Regulations/Environmental Issues

This company should comply with the Sanitation Code of the Philippines which includes the proper water