Marketing Proposal for Madonald House

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- Digital Marketing Strategy (Month 2 and 3)

In this day and age of information technology, it is essential that social media is used to its maximum potential to raise awareness about a good cause. Internet allows a number of highly efficient methods that can aid in getting a global recognition. Two such methods that can be used by RMH are viral videos and Setting trends. These methods were used to great success by ALS & MND Association charities with the ice bucket challenge and the No Shave November movement by the Movember Foundations (Charlton, 2013). These initiatives quickly become a global phenomenon and raised awareness about the foundations and their causes at an unprecedented level.

- Marketing Goals/Projections

The chief goal of this proposal is to increase the awareness about the RMH Brisbane and its services and programs to the general public, especially in inner cities and rural areas. With improved marketing more families will be able to utilize the programs afforded by RMH Brisbane and at the same time more people would donate and volunteer at the centres. As of now, RMH Brisbane has a severe shortage of volunteers which we found out on our visit to the RMH Herston.

- Recommendations

Our recommendation to senior management would be to implement the promoting strategy or a similar promotional event such as Big Mac Day. Coupled with the internet strategy, the two go hand in hand in order to reach out to the families that could most benefit from this program. As we know, it is the sole mission of Ronald McDonald House Charity and this proposal could be catalyst to reach the goals this organisation strives to accomplish.

Works Cited

Charlton, G. (2013, 06 20). https://econsultancy.com/blog/62947-seven-inspiring-examples-of-charity-non-profit-marketing-campaigns/. Retrieved from https://econsultancy.com: https://econsultancy.com/blog/62947-seven-inspiring-examples-of-charity-non-profit-marketing-campaigns/

ND. (2015, Aug). mcdiafeliz. Retrieved from casaronald: http://www.casaronald.org.br/mcdiafeliz

ND. (2016). about-us. Retrieved from rmhc: https://www.rmhc.org.au/about-us/about-us