Joe Car Wash Business Plan

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Competition and Buying Patterns

There is one other hand car wash center in Honolulu. It has not been in operations for a long period and in competition with automated car washing systems by charging low prices. Nevertheless, its target clients doesn’t seek for classy washing and cleaning. The clients targeted by Joe car wash get their vehicles cleaned grounded on the eminence of the service offered. These doesn’t mind paying more every time washing and cleaning is done to ensure to that the paint remains in an outstanding look. In addition, the future Joe car wash’s targets will be more cost sensitive and therefore the prices will approximately 20% less for these customers to promote demand.

Strategy and Implementation Summary

The main differentiator for Joe Car Wash is Mr. Joe Jacobs majorly with his business and personal connections within the Honolulu and Hawaii people, businesses and region in general. Therefore, the sales and advertising attention is and will be on a one-to-one basis, with the emphasis on attaining loyal and ‘come back’ clients as "friends" of the business. For this reason, word-of-mouth will be the main tool of advertising the company to the immediate public.

Competitive Edge

Joe cash wash' competitive edge is and will be Joe Jacobs and the quality of the family name in the Honolulu area. The Jacobs’ family has been in the car business for over forty years, and has an excellent reputation and a myriad of both business and personal contacts. Moreover, Jacobs has to a great extent put emphasis on developing a structure which can efficiently give the expected high quality results in a stipulated period of time.

Sales Strategy

One-to-one basis will be the main Sales strategy at Joe car wash. All clients will feel is and will feel as valued associate of the firm, and that all workers are concerned about the upkeep of each vehicle. We must be aware that there are low switching costs in the car washing industry, so we have to work hard to develop and keep repeat customers. The following chart forecasts sales based upon the Market Segmentation Strategy. Sales are seasonal in this industry, tending to be higher in the warmer summer months, and to drop off in the winter. However, we will aim to flatten sales across the sales cycle by targeting segments that will need to keep their cars clean and looking descent throughout the year. Sales promotion is a step taken in market to stimulate the rate of sales. This is done in order to attract new customers and retain the old ones. The business will employ the following strategies to promote sales:

Personal Selling

When customers come for car washing and cleaning services, they will be given more information about the additional services offered. They will also be told about the free minor repairs, oil check and other additional customer care services on offer.

Posters

Eye catching posters will be put on strategic points along main streets in Honolulu advertising Joe Car wash with all services on offer written on it.

Promotion

There will be discount on goods as well as on services. There will be free repairs done on batteries, mobile phones and spotlights. Free services will be done on batteries like acid water and acid topping. New batteries, mobile phones and spotlights brought at Super Touch will be charged for the first time for free.

Website

Honolulu and Hawaii are slowly overtaking the world’s major cities in terms of technology. Everyone uses hi tech gadgets in disseminating or acquiring information. Therefore the car wash has set out to develop a private website with the main purpose of reaching out to our customers.

Billboards

In the main streets and Highways in Honolulu and Hawaii, the Car wash will mount a number of billboards which motorists can view them from a distance without interfering with their driving.

Suppliers

Services at Joe car wash are readily available from the well trained and experienced paint professionals also serve as the sales persons. Washing/Cleaning materials will be chosen from credible suppliers with a long standing business reputation. Joe Car wash will deal in branded detergents, scrubbers, oils and other inputs required for example chloride exide for battery. To take care of all our customers’ needs we shall go for the cheaper brands of inputs for clients who are sensitive to costs charged and doesn’t mind of the quality of service offered.

Management Summary

Joe Jacobs is the sole owner and manager of Joe Car wash. Further, he will be helped by his first cousin, Cleve. Cleve has more than twenty years’ experience as a businessman majorly in car dealership and real estates and management. Jacobs will also have the assistance of Stevens, the family accountant, in developing a long term strategic goal for the company. John is a family friend and has worked with the Jacobs’ family for more than a decade.

Personnel Plan

Car washing and cleaning business being a seasonal, the business booms during the warm part of summer season and busy on weekends, Joe Car wash therefore will make use of both permanent and part-time employment plan. The company will hire four full-time car wash/detail specialists and two full-time car wash specialists. Though the company will depend on provisional help, quality of the service will not be negotiated, this is because the washers as well as detailers receive and will always receive full training. Joe car wash will also hire an office assistant to take care of the paperwork and also take part of a receptionist.

SWOT analysis

Strengths

Honolulu exhibits business friendly systems like the existing networks, skilled workforce, high growth rate, energy costs as well as informed and stable business quorums.

Weaknesses

The tax structure, high loan rates are possible, investments in research and development, cost structure are making it hard for new businesses and expansions.

Opportunities

The rapidly growing economy encourages