Java Lounge Case - Problems and Opportunities

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Alternative Courses of Action

An alternate course of action could be to create a separate entrance for the males visiting the lounge without women. Secondly, the company could accommodate the layout of the bar in such a way that is in line with the Saudi laws. Lastly, provide two shifts in the bar. One for male and other for females. There should be an arranged space for saying prayers. This would, in turn, increase the marketing and promotions to attract the Saudi teenagers and youth.

Recommended Course of Action

I would recommend the companies to abide by the Saudi religion and standards of the local customs. The most important course of action for sustainability of Java lounge would be in offering separate space for the male and females in the Saudi Arabian culture. Also offering places for the drivers of these women that often visit the restaurant. There should be procedures, to ensure the religion standards are being met through shutting off the business during the pray hours. There should be a standard in establishing that men that come without the women at the daytime set on the upper floor. However, have both floors should open for the families in the evening.

Justification of Recommended Course

These recommendations would help the businesses to expand. Even establish that businesses want to preserve the ancient customs that are popular in the country and gain more trust in the eyes of consumers. It will lastly, maximize the effectiveness the company may require for operating in the dynamic economy and complex culturally diverse country.

Bibliography

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AN EMERGING DEADLY TREND:WATERPIPE TOBACCO USE (2007) Available at: http://www.lungusa2.org/embargo/slati/Trendalert_Waterpipes.pdf

Barnett, T.E., Smith, T., He, Y., Soule, E.K., Curbow, B.A., Tomar, S.L. and McCarty, C. (2013) ‘Evidence of emerging hookah use among university students: A cross-sectional comparison between hookah and cigarette use’, BMC Public Health, 13(1). doi: 10.1186/1471-2458-13-302.

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Karim el Asmar (2008). Overview: Jeddah food & beverage market. Hodemahighlights.

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Latham & Watkins (2010). Doing Business in Saudi Arabia.

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http://www.environmental-expert.com/Files%5C6471%5Carticles%5C6579%5Cf697351224111810.pdf