Cosmetics Business Plan

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Basic ingredients and detailed will be mentioned on each product.

Performance as per the manufacture is above average as it is still an emerging brand hence pocket friendly. The target market will be working ladies who need to put up at work under budget and young girls who cant afford brands

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Product # 3

The suggested price for this will be cost + 10% after the product has arrived. E.g if the product is costing a $100 on hand. Then we will be selling it for $110.

The features of the product includes a long lasting shine. ELF is one of the most famous products benefit of buying this will be that it will always be genuine.

Basic ingredients and detailed will be mentioned on each product.

Performance as per the manufacture is great as it requires no need to be marketed.

Target audience will be ladies of all age group as highlighter is the new trend in the market.

The team should follow a strict rules of brand and local products. Ranging from giving upto 5 percent product discount on purchase of bulk products but as far as brands are concern there should be no discount policies. They should themselves make customer satisfy so that there is very slim window of returns and complaints.

The customer legislation as per the law will be strictly followed before making each purchase. We also support an open door policy therefore at each purchase we make sure that manufacture sign an indemnity bond for us incase of legal proceedings.

Step 3

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This is 3D picture of the first display showing a normal day product display.

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This will be the display of Mother Day promotion. We will be giving special discounts to all the mothers and in addition to that a hand made card

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This will be the discounted display. We will be posting the same on our social media tools so that the customers will know that there is plenty for them.

Step 4

The social media tools we will be using would be Instagram and facebook

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Keeping this as an example the social media tools will help us to reach distant customers. We will keeping a track of our area of sales. Further games and giveaways will be encouraged so that more people follow us on these tools. The beauty bar itself will have a special offer on each time someone gets through us online. Like free tester makeup etc etc. Why these because this will increase the credibility and will create a marketing for us online.