Comparative Innovative Business
Autor: Adnan • February 18, 2019 • 1,109 Words (5 Pages) • 714 Views
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Thirdly, online shopping is now a fashion standard. Culture is integrated, then a cultural response to environmental changes and changes in other aspects of culture corresponding changes will occur. The rapid development of online shopping also has its role in promoting cultural factors behind, such as online shopping represents a new way of life, a young fashion consumption, and make online shopping behavior of people also bring this cultural footnote. In addition, regional price factors, the uneven distribution of goods, personal consumption, online advertising, promotion and other online forums have become a driving force for the development of online shopping, which most of them are derived based on the network, is a product of the Internet age precisely because the network is generally accepted, they can play a role. Internet in the country from scratch, from a handful of people use the popularity and pervasiveness, which in itself is a social and cultural change, such changes lead to the generation of online shopping. The network derived from a variety of virtual things, online shopping has become a factor in promoting development.
Online shopping’s appearance is instead a cultural construction process. People are busier than they used to be. They don’t even have enough time to spend with their families, why would they spend time to go shopping? Therefore, they choose to sit in front of the computer at night browsing and purchasing what they want to buy via Internet. This cultural phenomenon of online shopping also accounts for popularity of the Internet, online virtual space after widely accepted by people gradually construct formation.
In conclusion, online shopping is not only a new cultural phenomenon, but also a new and fashionable style of living of people; it is a part of people's lives. Therefore, we should put online shopping to be a cultural perspective study, which also reflects a kind of human care.
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Reference
1）SHOPPING ON THE NET[J]. 走向世界. 2006(05)
2）YE Naiyi (School of Economics and Management, Southwest Jiaotong University Chengdu 610031 China).Dimensions of Consumer’s Perceived Risk in Online Shopping[J]. Journal of Electronic Science and Technology of China. 2004(03)
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