Business Plan Laundry

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Market Trends

As people in Cyberjaya is following trend toward using laundry and hanging out with friends. They are popular and easier to gain more recognition. Besides that, the market opportunity for coffee shop establishment has never been better in this area of Cyberjaya.

Operations

The cafe will be opened Monday through Friday from 8.00 a.m to 7.00 p.m , and from 8.00 a.m to 6.00 p.m on Saturday. However, on Sunday only laundry service is available. Laundry service are available for 24 hours.

Our cafe and laundry service will be done onsite. For cafe, first customers drop of their orders. Then the orders will be detailed in the computer system. Third, orders will be sorted and our members will prepare the orders. After sorting them, orders will be ready to out for customers. For laundry service, customers will need to buy coins depends on the weight and time to use the machine. Then they need to choose to use dry cleaning or laundry. After that , the process starts with light colors and ends with dark ones.

Marketing Strategies

The company will use effective ways to capture customer's attemtion amd response. Flyers will be distributed, advertisements will be mailed, internet networking will be utilized especially we focused on social media. Flyers also will be placed on vehicles. All these messaged will be supported by promotions. Also, word of mouth will be best referal

The company maintains a strong budget for effect advertising. The software the company pnlans to use has an internet link which makes it possible to email customers with promotions and sales. This is considered an excellent communication between the company and its customers. For first 2 months , we will introduced our company with reward stamp reward. Everytime they use our laundry service or buy any drinks at our Coffee & Laundry, they will get 1 stamp on reward card. They will get rewards if they managed to get 10 stamps and free drinks and 45 minutes of free laundry service.

SWOT Analysis

Strength

Weakness

- Competition, although there is a significant differentiation between the competitors

- A limited marketing budget needed to create brand awareness.