The Market Potential of Helix

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This proves that quality and comfort are more preferred rather that a low-quality one at reduced price.

From the data and graph from the survey we infer that majority of the people who uses cycles for recreational activities and as a means of transportation are

People aged between 18 to 50 years.

Working category.

People with an annual income of more than $40,000.

Owing to the continued development, the number of people coming to Toronto keeps on increasing. This puts pressure on public transports and cars during the peak hours. All these factors will contribute to a rise in the number of people using cycles as their means of transportation and thereby making the market bigger and wider for new technologies and innovations like Helix.

Products and Services offered:

Helix claims to be one of the most convenient, small, light, safe, and easy to use folding bikes in the market. It can be folded to very small size compared to other bikes that have smaller wheels. The final size after folding is the final size is 23”x26”x9.5”. It is loaded with characteristics to perform very well as an original commuter bicycle.

It comes in three variants to meet out the needs of the market.

10-speed derailleur, focused mainly on the working category people between 18 to 49 years of age, to whom the performance and riding comfort matters more, for their regular usage. The cost is estimated to be $1600.

11-speed internal gear hub, for the above-mentioned people who uses cycling as a recreational activity. Due to the presence of Shimano Alfine Rapidfire Plus SL-S700 shifter the riding becomes more comfortable and enjoyable irrespective of the distance traveled. It is estimated to be $1900.

Single speed, designed for both utilitarians and recreationists who can’t afford or feels reluctant to buy the above mentioned. It costs around $1500 and can be changed to 9, 10 or 11 speed depending on the needs with suitable accessories.

To increase the quality of riding experience, Helix offers a wide range of products and accessories like mudguards, racks, lights etc. It also offers the customers a limited warranty of 10 years.

Competitors in the market:

The different companies that make foldable cycles are listed below:

Roadmaster

SODAIL

Dahon

Retrospec Bicycles

Bike Friday

Brompton

Tern

Montague

Citizen

The Hummingbird

Though they produce similar products, they are no match for Helix. All of them have small wheels which limit their usage to indoor and shorter rides. Moreover, not all can ride these cycles seat and handlebar adjustments heights are unequal, which results in discomfort and pain during riding. The foldable joints are hinged which reduces the safety and proper maintenance at regular intervals. They are also prone to rusting most of them have to be lifted when they are folded.

Helix is the latest model in the market providing a solution to above-mentioned problems in a technical, innovative and economic way. All these factors give Helix a cutting edge over its peers and to be recognized as the world’s lightest folding bike. .