The Coca-Cola Company Consumer Behaviour

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Ans. Coke products have better quality

Q5. How often do you purchases Coca Cola soft drinks?

Ans. less than 1 time per week

Q6. Which type of soft drink have you bought the most often?

Ans. Coca-Cola

Q7. How long have you been buying its soft drinks?

Ans. More than 5 years

Q8. When you buy a bottled drink at a store, what drink do you normally choose?

Ans. Tea

Q9. What is(are) your reason(s) of purchasing Coca-Cola?

Ans. No remarkable reason

Q10. Which of the following media will attract your attention to Coca-Cola?

Ans. Television, Newspaper

Q11. In what aspects you think coca cola is more impressive than others?

Ans. Products innovation

Interview 4

Q1. What is your gender?

Ans. Male

Q2. Which age group do you belong to?

Ans. 15 - 24

Q3. Which brand will you prefer if you buy soft-drinks?

Ans. Coca Cola

Q4. How do you feel the Coca Cola soft drinks (Diet Coke, Coke Zero, etc…) compared with those of Pepsi Co. soft drinks?

Ans. Coke products have better quality, Pepsi products are better priced.

Q5. How often do you purchases Coca Cola soft drinks?

Ans. 1-2 times per week

Q6. Which type of soft drink have you bought the most often?

Ans. Coca-Cola

Q7. How long have you been buying its soft drinks?

Ans. More than 5 years

Q8. When you buy a bottled drink at a store, what drink do you normally choose?

Ans. Tea

Q9. What is(are) your reason(s) of purchasing Coca-Cola?

Ans. Taste, Brand name, Personal needs

Q10. Which of the following media will attract your attention to Coca-Cola?

Ans. Television

Q11. In what aspects you think coca cola is more impressive than others?

Ans. Historical background, Products innovation, Marketing/ advertising , Quality.

Interview 5

Q1. What is your gender?

Ans. Female

Q2. Which age group do you belong to?

Ans. 25 - 34

Q3. Which brand will you prefer if you buy soft-drinks?

Ans. Coca Cola

Q4. How do you feel the Coca Cola soft drinks (Diet Coke, Coke Zero, etc…) compared with those of Pepsi Co. soft drinks?

Ans. Coke products have better quality

Q5. How often do you purchases Coca Cola soft drinks?

Ans. 1-2 times per week

Q6. Which type of soft drink have you bought the most often?

Ans. Coca-Cola

Q7. How long have you been buying its soft drinks?

Ans. More than 5 years

Q8. When you buy a bottled drink at a store, what drink do you normally choose?

Ans. Tea

Q9. What is(are) your reason(s) of purchasing Coca-Cola?

Ans. Taste, Brand name

Q10. Which of the following media will attract your attention to Coca-Cola?

Ans. Television, Internet

Q11. In what aspects you think coca cola is more impressive than others?

Ans. Marketing/ advertising, Quality

Interview 6

Q1. What is your gender?

Ans. Male

Q2. Which age group do you belong to?

Ans. 15 - 24

Q3. Which brand will you prefer if you buy soft-drinks?

Ans. Coca Cola

Q4. How do you feel the Coca Cola soft drinks (Diet Coke, Coke Zero, etc…) compared with those of Pepsi Co. soft drinks?

Ans. Coke products have better quality, Pepsi products are better priced.

Q5. How often do you purchases Coca Cola soft drinks?

Ans. less than 1 time per week

Q6. Which type of soft drink have you bought the most often?

Ans. Coca-Cola Diet

Q7. How long have you been buying its soft drinks?

Ans. More than 5 years

Q8. When you buy a bottled drink at a store, what drink do you normally choose?

Ans. Juice

Q9. What is(are) your reason(s) of purchasing Coca-Cola?

Ans. Taste

Q10. Which of the following media