Southeast Bank Limited Case Study

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Missions

Southeast Bank is very much concern about their mission because divergent views among managers can only be revealed and resolved through the mission statement. The mission of the hank is stated below:

- High quality financial services with state of the art technology

- Fast customer service

- Sustainable growth strategy

- Follow ethical standards in business

- Steady return on shareholders’ equity

- Innovative banking at a competitive price

- Attract and retain quality human resource

Vision

To be a premier banking institution in Bangladesh and contribute significantly to the national economy.

Objectives of the Bank:

- To establish relationship banking and improve service quality through development of

Strategic Marketing Plans

- To remain one of the best banks in Bangladesh in terms of profitability and quality.

- To introduce fully automated systems through integration of information technology.

- To ensure an adequate rate of return on investment.

- To maintain adequate liquidity to meet maturing obligations and commitments.

- To maintain a healthy growth of business with desire image.

- To maintain adequate control systems and transparency in procedures.

- To develop and retain a quality work-force through an effective Human Resource

Management System

- To ensure optimum utilization of all available resources.

- To pursue an effective system of management by ensuring compliance to ethical

norms, transparency, and accountability at all levels

Product and Services:

Since commencement of banking operation, Southeast Bank Limited has not yet only gained enormous popularity but also been successful in mobilizing deposit and loan products.

The bank has made significant progress within a very short time period due to its dynamic management and introduction of various consumer-friendly loan and deposit products. Those are given below:

- SME Banking

- Monthly Benefit Deposit

- Fixed Deposit

- Saving Deposit

- SND (Short Notice Deposit)

- CCS (Consumers’ Credit Scheme)

- Loan against Shares and Securities.

- House Building Finance Scheme

- Import Financing

- Export Financing

- Industrial Financing

- ATM Services

- SWIFT Service

- Remittance Business

- Locker Service

Organogram of SEBL

RECRUITING PROCESS AND SOURCES

There are two different types of employment process being followed in South East Bank Limited, Internal and External. At present more than 80 percent of employee of SEBL is Internally recruited. Employees who are recruited internally are permanent employees of The bank and recruited by the head office by taking interviews. If a vacancy for a high Post is available, then the bank goes through their internal sources and appoint a well deserving employee for the post. Usually the employee is appointed by giving Promotions. And for the lower posts usually internal high link ups gets the appointments. The other 20 percent of employee is externally recruited. Management Trainee” that has a probation period of eleven months and after the Probation period the trainees will be counted as an officer and they will do the different kinds of managerial works “Non-Management Trainee” which does not have any fixed probation period. Time required for training is department on the recruited person’s performance. In case of non-management trainee, two ways of recruitment is taken place.

SEBL recruits external people by two ways..

Entry level: This type of recruitment takes place only when a vacancy of junior officer arises. As a source, Recruitment at this level is made from The “Drop in Application’s that the bank receives on a regular basis in its Web address for career plan. The focused candidates are the fresh graduate people.

Lateral Entry: SEBL goes for this type of recruitment when the job of open position is completely new for the Bank and internal successor is not available for this type of job. To get the most qualified candidates with proper experience for the new type of job, the bank goes for external recruitment process. In case of need, the Managing Director can recruit such Officers on an option of Contractual service or temporary basis

Authority of Recruitment

As per Bangladesh Bank BRPD Circular No.187 dated July 24, 2015, “Appointments to the services of the Bank up to the two-level below the rank of the Managing Director shall be made by the Board of Directors of the Bank. All other appointments shall be made by the Managing Director of the Bank as a when required under the Organogram of the Bank duly approved by the Board.

Recruitment Source

SEBL does not have a practice of going through media advertisement for recruiting a job Opening. The Resume collection of interested candidates from web site attached with the SEBL link is the main source of external recruitment. It also recruit fresh graduate for entry-level position from Intern and reference. For the first time the bank goes to advertisement to fill the job opening recently. Every year, recruitment of the Management Trainee is made through Job Fairs/ contacts