Rks Guitars' Design’s Consumer Research

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The objective of RKS Guitars

The concept of RKS Design firm is through the innovation of design to create the value of product and offer a better user interface. Their products had a powerful impact on the business performance of the company’s clients.

RKS Guitars fit into the bigger concept of RKS Design firm by the Psycho-Aesthetics design. It was based on the idea of that each product had an element that triggered an emotional charge in the user.

Because of the positive guitar industry outlook, they started to make innovated guitars. However, the designers have no experience of playing or making a guitar. Therefore, their objective is to combine the design and usefulness into their guitars. Besides, how to let this innovative product be accepted by the market should also be their objective.

A marketing program for RKS

The problem of RKS is that in the logistics transportation ability and assembly of the products that were not matching the order deadlines and also the high costs that involved the full process of guitar development. As RKS has less marketing experience, they cooperated with Hohner for helping them to market, distribute, advertise and so on. But Hohner did not bring them real contribution into RKS in fact.

Therefore, we think RKS should find a new partner who has better technology to help them to improve the ability of the speed of the supply and circulation. At the same time, we should make more advertisement and promotion for letting more consumers know our product. In addition, we think it’s necessary to learn more about marketing.