Consumer Usage Analysis

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- Other than that he has never had any complaints about the availability or communication of the product.

- However, the recent ban imposed on the product in lieu of the health issues is concerning him. Though he himself has not had any health issues due to Maggi, the concerned issue is a serious one and has not gone down well with him.

Comparison with the competitors

- He finds Maggi better than all its competitors as he has been accustomed to the taste of the taste-maker.

- Also, quality wise, he finds Maggi much better than other brands.

Importance of product

- The product has been an integral part of his life and has various roles to play.

- According to him, it can be used for multiple purposes due to the various recipes available. For instance:

- Vegetable Maggi

- Maggi with eggs and onions.

- Chicken Maggi

- Bread Maggi

- Cheese Maggi

- Corn and capsicum Maggi

- Thus he believes that Maggi plays different roles in different situations.

Connection with the Brand

- He was happy with the brand and felt connected to it due to initiatives like ‘Meri Maggi’, where consumers could share their experiences and recipes with the whole country.

- Also, being a die-hard fan of the brand ambassadors like Amitabh Bachchan and Madhuri Dixit, he was influenced and motivated to go for the produc

Conclusion

Mr Arinjay develops a relation with the product and the brand he uses. Though he is loyal to the brand, he is price sensitive and does not appreciate the changes in quantity of the product. He is also willing to try different variants and flavours of the product and continues using them if he likes them. He is also influenced by the brand and the how he relates to it.