Naspers Case Study

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- Consumption:

(Nasper Reports, 2015)

Q.1.3 Discuss the strategic direction taken by the leadership of the organisation in terms of its business and brand portfolio. Has the direction been innovative and brand aligned? Has the strategy resulted in coherent brand portfolio growth? Are the strategies aligned at different levels? (35)

Naspers loves transactions by investing, acquiring and building front running companies enriching the communities they operate in with content and commerce creating an environment for entrepreneurs to succeed. Starting as a newspaper group they predicted the trends for the future by investing in pay television and mobile telephony in one country to them expand to become a video-entertainment leader and international consumer internet and ecommerce group.

They stay ahead with constant innovation and technology valuing cultural diversity solving problems and adding value to their customers lives with an outside in business strategy.

Naspers strategy is to strengthen their position in the market by being entrepreneurs by heart therefore investing in areas with string growth potential directly in people, technology, content and marketing. Their outlook is to win locally in a globalized world (Nasper, 2015).

Q.1.4 Discuss the organisation’s approach (or lack of it) to sustainable development and the link to/ impact on the core brand purpose and values.

http://cdn.naspers.com/page.html?pageID=14

Naspers has an outside in approach to creating products and services for the customers and has successfully yielded a sustainable return to investors following their corporate social responsibility towards the natural environment through a governance model and ethical principles that are strictly followed throughout the group (Naspers Report, 2015)

Naspers managers the group sustainably by supporting the local communities through job creation supporting local suppliers. People are a huge priority to the organisation and the shortage of talent and skills give them the opportunity to focus on attracting, developing and retaining the best people. The board is in control of the strategy and the implementation

Sustainability factors (Louw & Venter, 2013:66)

Note: You are required to make practical and specific strategic suggestions at every stage of your analysis. (20)

Please ensure that your document is written in an appropriate style and professionally presented (5) and that it is correctly referenced (10). (15)

REFERENCES:

Fin24. (2016). Bob van Dijk on the future of Naspers. [online] Available at: http://www.fin24.com/Finweek/Featured/bob-van-dijk-on-the-future-of-naspers-20161020 [Accessed 20 Mar. 2017].

Naspers. (2015). Our Group | Naspers. [online] Available at: http://cdn.naspers.com/page.html?pageID=3 [Accessed 20 Mar. 2017].

Naspers-reports.com. (2015). Chairs report | The Naspers group | Naspers Integrated Annual Report 2015. [online] Available at: http://www.naspers-reports.com/2015/chairs-report.php [Accessed 22 Mar. 2017].

PWC. (2016). Entertainment and media outlook 2016-2020. [online] Available at: http://www.pwc.co.za/en/assets/pdf/enm/entertainment-and-media-outlook-2016-2020.pdf [Accessed 22 Mar. 2017].