Marco's Pizza

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THREATS

Changes in the external environmental may present threats to Marco’s Pizza. Some of the possible challenges that Marco’s Pizza may face is global economic recession. It may negatively affect the restaurant industry generally as well as individuals will just decide to eat at home to save cost. Moreover, a few of Marco’s Pizza had been experiencing burglary lately. This will result to bad image and reputation to the company.

Question 3

Marco’s Pizza has a few major competitors including national chains such as Pizza Hut, Domino’s Pizza, Papa John’s, Wendy’s and other national chains. Competition is also present from local and regional pizzerias. Other form of competition would be any other restaurant or cuisine that offers pizza. Frozen pizzas that are available through convenience stores and supermarket as well.

Pizza Hut

First of all, Pizza Hut has a Premium positioning in customer’s mind because it was the first entrant to start pizza franchise in India. The brand equity and promotions are better than the other competitors. In addition, Pizza hut is known for its range of Italian food, they serve both pasta and pizza and strives to deliver of having a brilliant Italian meal. Not just that the ambiance of every Pizza Hut is good, the food they serve is also at high quality. Due to its higher prices, it also gets good margins thereby giving Pizza hut an excellent sustainable advantage. The brand has a great presence offline and online with Pizza hut delivery, anyone can just order online and receive its pizzas at doorstep.

However, there are also a few weaknesses of Pizza Hut. One of them would be maintaining its brand image, Pizza Hut is losing the turnover that it can generate by being present in B grade towns. To ensure that Pizza Hut has a high turnover and at the same time present wide and far; Pizza Huts home delivery franchise should be present in more places so as the fast food chain. Another weakness of Pizza Hut is that the flavors and taste of their pizzas has been around for ages and some of the customers recent polls indicate that customers are unsatisfied with the same old pizza taste on the menu. Therefore, Pizza Hut needs to invent more and wider range of interesting taste of pizzas for the customers (Bhasin, n.d.).

Dominos

Domino’s Pizza also has a several interesting strengths. One of the strengths would be brand recall as a result of its regular advertising with taglines such as ‘30 minutes nahi to free’. It’s aggressive marketing has developed promise and awareness for the brand in the market. Moreover, they also have great channel network, as it has 9000 franchise and company owned outlets Dominos has extensive network spread over more than 60 countries. Lastly, Domino’s Pizza also has a very quick service and deep menu, services that are quicker delights customers and helps the company to differentiate itself from others, for example, In India Domino’s is trying to attract both the lower middles class and middle class people who are interested to spend their money on pizza but in low price. Those people are keen to go for an outing in any festival and want low-priced and finest family restaurant. Dining in Domino’s would be most desirable.

On the other hand, there are a few weaknesses of Dominos. It is not just difficult to handle operations as the number of franchised outlets increased; it is also difficult to control its quality. As a result of this, some of the Dominos outlets got closed affecting the image of the braand. Next, because of the rise in health-conscious population, there’s decreasing sales in mature markets affecting the business as a whole. Furthermore, Dominos has low staff retention, it is highly a result of lack of development and proper training. In consequence, employees would change jobs quickly when they cannot alter to the frantic environment. Lastly, Dominos also have a lesser number of eateries compared to the other pizza restaurants as they focus more on delivery outlets than eating joints, this could be a problem especially in places like malls and other locations where clearly customers want a sitting place.

Conclusion

A realistic recognition of the weaknesses like not having a mission or vision statement and threats like threats that exist is the first step to countering them with a vigorous set of strategies that build upon strengths and opportunities. Marco’s Pizza could start to have a mission or vision statement to determine the company’s direction. Its statement is to remind their team why their company exists because that’s what makes a company successful. Moreover, it is about identifying the most important issues, appraising the options, setting priorities and taking action. This should all be done in the content of the organization, project or situation and customer. H I o n g d k b u l b h b h I l n b n g n g d k b u l b h b h I l n b d k b u l b h b h I l n b

References

5 Trends That Make Marco's Pizza ® Franchise a Best Bet. (2015). Marcos Pizza Franchising. Retrieved from http://marcosfranchising.com/2015/02/23/5-trends-make-marcos-pizza-franchise-best-bet/

Authorities investigate overnight burglary at Marco’s Pizza. Henry Herald. Retrieved from http://www.henryherald.com/news/authorities-investigate-overnight-burglary-at-marco-s-pizza/article_7e228010-8bbe-55c4-80e3-ac23f79545a6.html

Bhasin, H. SWOT analysis of Dominos - Dominos SWOT analysis. Marketing91.com. Retrieved from http://www.marketing91.com/swot-analysis-of-dominos/

Bhasin, H. SWOT analysis of Pizza Hut. Marketing91.com. Retrieved from http://www.marketing91.com/swot-analysis-pizza-hut/

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