Domino’s Pizza Inc.
Autor: Joshua • January 30, 2018 • 5,855 Words (24 Pages) • 588 Views
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2.4 Competitive Profile Matrix
Dominos
Pizza Huts
Papa John’s
Pizza Inn
Little Caesars
Critical Success Factor
weight
Rating
Score
Rating
Score
Rating
Score
Rating
Score
Rating
Score
Sales
0.50
3.5
1.75
4
2
2.5
1.25
1
0.50
-
-
Outlets
0.20
3.5
0.70
4
0.80
2
0.4
1
0.20
-
-
Market
0.12
3
0.36
4
0.48
3.5
0.42
1.5
0.18
2.5
0.68
Achievement
0.03
3
0.09
3.5
0.11
3.5
0.11
-
-
2.5
0.50
Menu
0.15
3
0.45
3.5
0.53
3
0.45
3
0.45
-
-
Total
1.00
3.35
3.92
2.63
1.33
1.18
2.5 PEST Analysis
Political, Legal and Governmental Forces
Opportunity
Threat
Government mandates for fast food restaurant to stop using certain ingredients and preservatives and potentially forcing all restaurants to label all nutrition information on the menu at the point-of-sale (page 508, para 2)
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Economic Forces
Opportunity
Threat
Small-scale entrepreneurs are not able to compete with larger franchise stores, who can better negotiate pricing on food, packaging, and other supplies (page 513, para 5)
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The current landscape in the QSR business is a bimodal population distribution with a large population of bargain-minded customers seeking deals on cheaper end fast food options (page 513, para 6)
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Stronger growth in international markets than domestic markets is expected to continue, especially in China and other developing nations because many U.S. fast-food options are still novel, even in Europe. (page 514, para 2)
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According to the S&P Industry Surveys, QSRs are expected to see a sales increase of 3 percent in 2012 and orders to increase 1.5 percent as a result in large part of consumers trading down to cheaper restaurant alternatives (page 514, para 2)
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Small entrepreneurs can open mom-and-pop establishments and bypass the franchise requirements (page 513, para 5)
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Social, Cultural, Environment and Demographic Forces
Opportunity
Threat
Growing health-minded customers in fast food establishment (page 513, para 2)
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Many customers in today’s climate are willing to tolerate a degree of inconvenience that they historically were not if they can get a better deal (page 514, para 1)
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Some customers consider local pizza stores to offer better quality products than large chains and are willing to pay marginally higher prices for this perceived quality
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