Means End Analysis - Little Caesar’s Pizza

...

the appearance modern, sleek, unique, clean, and simple.

- Family friendly. (Pizza apart of the family)

- Artistic/ aesthetically pleasing color scheme.

- Stainless steel and wood.

- Unique organization of booths and tables.

- Offers the option of watching your pizza get made and or help in the process of making it. (Like Chipotle or Subway)

Functionality:

- Gives people an enjoyable place to go and eat.

- Organizes customers in an efficient manner.

- Separates Little Caesars pizza from the rest of the pizza places in this regional market.

- A larger space for more business and more people.

- Customers can see the food being made so they can feel comfortable realizing the quality of the food being made, knowing its exactly how they want it.

Psychological

- The atmosphere will enable a new satisfying emotional appeal.

- Customers will want to buy into a brand that has entered the modern market. The same appeal as Starbucks, Panera Bread, or Chipotle.

- Will offer a change in product delivery. One large slice box when customers do not want an entire pizza.

- (Gourmet pizza)

- “Pizza made the way I want it!”

- “This pizza place is different than all the others, it separates itself from the herd…It’s a slice above the rest!”

Value:

- Offers inexpensive pizza quickly in an enjoyable, cool, unique, appealing atmosphere.

Concept: Product/Menu Variation

• Attributes

o Currently there are not many food options on the menu

 Most items are only offered in bulk and not individualized

o Food quality is not the best

o They do have good deals that feature their pizza but not other items on the menu

• Functionality

o Satisfies hunger

o Convenient and offers a low price

o Menu items are featured in deals that come at a low cost to customers

• Psychological

o Food that is satisfying, low price, and of good quality

o Motivation for bringing people together

• Value

o Having an inexpensive pizza that still satisfies hunger

• Goals of the Concept

o Feature additional items to the menu that will work alongside of the main product, pizza

 Also to add more topping options or “add-ons” to enhance customization of the pizza

o Offer options that allow the customer to purchase individual meals rather than buying in bulk (i.e. buying one slice of pizza vs. ordering an entire pizza)