Pizza Hut Swot Analysis

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Strengths-Opportunities Strategies use Pizza Hut’s internal strengths to take advantage of external opportunities. Pizza hut should introducing new menus with nutritious ingredients to increasing demand for healthier food. Due to pizza hut have strong financial performance and position to support pizza hut have strong advertising in public media to promote the new menus and advertise to others people know with multimedia, flyers and mouth to mouth. Through the television, pizza hut will use the colourful attraction to attract the consumer and adapt the phone number as song let consumer remember easier and can make call every time when they want to try it. Other than that, Pizza Hut have strong universal image. Consumer will remember or attract by the signboard when pass by and see it. They would like to try the new menus and it may grow interest in organic food interest by consumers. (SO1)

Furthermore, Pizza Hut ought to providing new products with low cost and diverse taste to successful customization with the strong advertising. Now a day, growing demand of fast food industry is rapid, must take care about diverse taste and needs of customers. In addition, the low cost menu in Pizza Hut is the better choice if preferred by large number of customers. This strategy may attract some new customers and to hold the existing customers in Pizza Hut. (SO2)

In addition, Innovations or launch some app and online ordering system is compulsory. It is because of to fulfil growing of fast food industry, innovate or launch the app and online ordering system for easier of order and acquiring food for the customers. Pizza Hut has the way to do that because Pizza Hut has strong financial performance and position to support this project and it may do by perfectly. (SO3)

Weaknesses-Opportunities Strategies take advantages of opportunities by overcome weaknesses. Pizza Hut should minimize the negative publicity by providing low cost menu combine with appearance of freebies, discounts and voucher to gain the trust of the customers. If there are complaints from customers, faulty products and accidents all make strong news stories, the manager of Pizza Hut must respond quickly, honestly and decisively. If they found that they are in the wrong, it’s important to own up and say sorry and never say “no comment”. Communication will be the best key to managing it among them. (WO1).

The Research and Development team in Pizza Hut can create new product which will appeal to what the target market now wants, meaning a healthier range as they are now conscious of having a healthier lifestyle. Pizza Hut can carry out market research to identify what an ageing demographic market wants and then put in place a R&D team to design the products so that that can follow the social trend. Introducing new food and health food, Pizza Hut can capture different age group. (WO2).

Strengths-Threats Strategies are using Pizza Hut’s strengths to avoid or minimize the impact of threats. Beside that, using brand name to attract more customers to fulfil the strong competition is important. Due to strong universal image and strong advertising, Pizza Hut has the way to attract customer from other competitors. However, Pizza hut have the successful customization and food attract of varieties people, to cope the Strong competition in the market. (ST1)

Moreover, Pizza Hut should providing new products focus on healthy foods to gain more customers and create new image for fast food for health. Pizza hut’s successful customization and the strong advertising to promote the new meals, which is healthily food. This is the new way out for Pizza Hut to create new image for fast food for healthy. this is prove, Pizza hut is concern about customer’s health and this way can attract new customers to patronize Pizza Hut, especially health conscious people. (ST2)

Furthermore, maintaining customer loyalty would maintain sales. Pizza Hut using their internal strength like strong universal image, successful customization, food attract of varieties people and strong advertising to fight with strong competition in the market. This way can increase their sales and to satisfy switching customers in other competitors and make changes in consumer preference and taste. (ST3)

Weaknesses-Threats Strategies are defensive strategies to minimize weaknesses and avoiding the threats. Firstly, minimize the uses of Trans Fat in the meal. It shows the unhealthy food menu to the customers, Pizza hut should pay attention on it to follow nowadays-social trend. New generation very emphasize healthy, especially food. Minimize the uses of Trans fat replace by other organic ingredients, let the menu appear a new look. Of course, Pizza hut concern Health conscious people because they are the new batch customer in Pizza Hut.(WT1)

In other hand, increasing the salary and have more training for their employee is very important. Nowadays, fast food market is very common. However, Pizza Hut how to highlight them in the fast food area via facing the strong competition. Staff in the company is the asset who help company earn money, without them a company cannot be a successful company. Increase the salary to let them work without money matters and they will work harder previous comparison and the high employee turnover will keep say in Pizza hut to continue serve in company. Moreover, give training for their employees also important. It is because customers come to Pizza Hut to buy a meal, in the same time customers buy the service also. Good service can make the customers happy and satisfaction. Pizza hut will get a good advertising also and this advertising cannot buy will money, which is word of mouth. (WT2)

I/E Matrix of Pizza Hut

EFE[pic 1][pic 2]

Grow and Build High [pic 3]

I II III[pic 4]

2.69 [pic 5]

Hold and Maintain Medium

IV V VI[pic 6]

Harvest or Divest Low

VII VIII IX IFE[pic 7][pic 8]

Strong 2.75 Average Weak

The IE matrix is a strategic management that is used to analyze the strategic position of a business. The IE matrix is supported by the total weighted scores of the IFE matrix on the x-axis and the EFE matrix on the y-axis. Total IFE weighted of 2.75 falls in x- axis and total EFE weighted score of 2.69 falls in the y-axis and both the whereas both the values are above average. According to the I/E matrix above, Pizza