Diving Center Business Plan

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only two big competitors, Poseidon diving and Unawatuna

diving .

We plan to offer our customers unique experiences. Dive expeditions,

Underwater videography which is tailored to each customer so they can relive

their experience with us. And in the future we plan to offer then liveaboard

services which will be the first time in Sri Lanka. We also have a charity that is

funded by the company and donors which aims to monitor and protect the marine

life and the coastal areas, hence apart from business, each one of our customers

will get the chance to be a part of a cause that help to save our marine life.

Customers and Target Market

Our main customers are the tourists who come to visit Sri Lanka. Apart from

them, We are going to introduce budget friendly Scuba diving packages for our

local customers which will keep the business profitable throughout the year not

having to depend on tourism growth of the country.

Marketing and Sales

The company will market its products and services through the following methods

and sales channels:

- Internet ads

- social media

- inbound marketing

- outbound marketing

- seasonal marketing

- email marketing

Internet marketing: The objective is to obtain enough new customers to generate

positive word of mouth through social media, with emphasis on the company’s

Facebook, Twitter, Instagram, YouTube and Tumblr profiles. The company

believes that social media will be critical to the success of its customer

acquisition strategy, as each incremental gain in social media will increase

BUSINESS PLAN - CONFIDENTIAL 5 / 7

overall profitability. Development of a company website will compliment the

overall Internet marketing strategy

SWOT Analysis

Strengths

the owner is a person who has the ability to exploit the potential foreign

customers and make them returning customers.

Being an experienced and a recognized diver in the scuba diving community.

Company has an experienced online content creating and a social media Team.

Which the other competitors lack.

Company already has a land property close to the ocean to build up a storefront.

Weaknesses

Company has two big competitors who are globally recognized, started years

ago. They exploited the opportunity of starting the first scuba diving centers in the

country.

This company yet needs to get the PADi recognition, something that can be

achieved if company gets the capital for building the centers.

Company still lacks Diving boats and a business place.

Opportunities

Having only few competitors is an advantage. Company needs to overcome two

other competitors to become the most successful business in the field.

We can open the business to local community. something that our competitors

haven’t paid much attention to. That would help us find potential customers who

would endorse us and start offering services to cooperate customers.

Offering other water related sports along with the services would be a plus point.

And the company can provide underwater videography and photography, Aerial

footages, promoting the business globally with visually pleasing sceneries.

Adding more advanced dive vessels such as liveaboards and expedition boats

will also will be a first in the field and would give huge profits.

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Supporting the conservation of nature would also give the company a huge

boost, both local and international recognition

Threats

Weather sometimes can be unpredictable. We take precautions for such events

but still can put diving centers out of business for couple of days. We plan to get

rid of this minus point by making ourselves a teaching center in the future. So we

can also provide lessons with indoor diving pools not having worried about

weather conditions.

Company has to put at least two diving centers in different parts of the country,

otherwise with changing seasons company won’t be able to continue business

throughout the year.

Required Funds

Polhena Diving Center is seeking to raise $30,000.00 in funding. In addition, the

company will need an additional $300,000.00

initial funds will be used to purchase diving boats, diving gear, air mixture and a

compressor .

Company will need to make a visually appealing website to gain customers since