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Ceat Case Study

Autor:   •  November 6, 2018  •  1,516 Words (7 Pages)  •  4 Views

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5.Strategic alliances

TWO WHEELER

CAR

TRUCK

TRACTOR

OTR

Hero moto corp

Maruti

TATA

Mahindra

BEML

Royal Enfield

Mahindra&mahindra

Ashok Leyland

TAFE

Escorts

Hero hmsi

Eicher

Force

CAT

Bajaj

Bharat Benz

Sonalika

JCB

Yamaha

Asia motor works

Escorts

John Deere

HMT

L&T

John Deere

Telcon

New holland

Voltas

Eicher

Godrej

7.Market coverage:

Pricing policy:

CEAT Shoppe

J k steel wheels

Good year gold

Bridgestone super select

Apollo super zone

BOI

2.50%

3%

2.50%

3%

3.50%

PPD

1%

1%

1.75%

--

--

GTD

2%

2%

--

3%

3.50%

steel wheel

--

2%

--

--

3%

Early bird

--

1%

--

--

--

Infra

2%

--

--

--

--

PI

--

--

1.50%

--

--

slab discount

--

--

0.75%

0.75%

--

BPLOU

0.75%

--

--

--

--

Total

8.25%

9%

6.50%

6.75%

9.50%

Monthly target

250

150-250

200

200

250

Security deposit

8L

4L

3L

4L

4L

subdealers

MBO

Apollo point

Bridgestone select

BOI

2.5%

3.50%

3%

PPD

1%

--

--

GTD

1%

2.00%

2%

steel

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