Ceat Case Study
Autor: Rachel • November 6, 2018 • 1,516 Words (7 Pages) • 530 Views
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5.Strategic alliances
TWO WHEELER
CAR
TRUCK
TRACTOR
OTR
Hero moto corp
Maruti
TATA
Mahindra
BEML
Royal Enfield
Mahindra&mahindra
Ashok Leyland
TAFE
Escorts
Hero hmsi
Eicher
Force
CAT
Bajaj
Bharat Benz
Sonalika
JCB
Yamaha
Asia motor works
Escorts
John Deere
HMT
L&T
John Deere
Telcon
New holland
Voltas
Eicher
Godrej
7.Market coverage:
Pricing policy:
CEAT Shoppe
J k steel wheels
Good year gold
Bridgestone super select
Apollo super zone
BOI
2.50%
3%
2.50%
3%
3.50%
PPD
1%
1%
1.75%
--
--
GTD
2%
2%
--
3%
3.50%
steel wheel
--
2%
--
--
3%
Early bird
--
1%
--
--
--
Infra
2%
--
--
--
--
PI
--
--
1.50%
--
--
slab discount
--
--
0.75%
0.75%
--
BPLOU
0.75%
--
--
--
--
Total
8.25%
9%
6.50%
6.75%
9.50%
Monthly target
250
150-250
200
200
250
Security deposit
8L
4L
3L
4L
4L
subdealers
MBO
Apollo point
Bridgestone select
BOI
2.5%
3.50%
3%
PPD
1%
--
--
GTD
1%
2.00%
2%
steel
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