The Walt Disney Company

...

for teens & adults, like :Screamin" the ride.

Pshychographic segmentation targets the basic and obvious characteristics a Disney lover. It targets people and families interested in cartoons and enjoying a day in the happiest place on earth.

"You’re dead if you aim for kids only. Adults are only kids grown up anyways"

-

Walt Disney

Walt Disney Co. reported a 12% increase in net income for its fiscal fourth quarter, lifted by the performance of its consumer products, studio, and parks and resorts divisions

(Disney profit up 12% on consumer products, studio, theme park gains, 2013)

.

"To all who come to this happy place: welcome. Disneyland is your land. Here age relives fond memories of the past...and here youth may savor the challenge and promise of the future. Disneyland is dedicated to the ideals, the dreams and the hard facts which have created America ... with the hope that it will be a source of joy and inspiration to all the world."

Price

PROMOTIONS

The types of promotion that Disney incorporates into its sales within the attraction aspect are Contests, Sweepstakes, and Price packs

Ex:

*Radio Give-aways

*Contests within Ads

Ex:

* Buy one day get the rest of 2013

free

Price Packs

Contests & Sweepstakes

Place

Disney has it’s own line of products and makes them available to its customers by selling them in nearby retail stores.

Disney serves as a Consignor by placing its products in retail stores like Target & Walmart & having those stores sell their product to potential consumers

.

The best place to obtain Disney products would be at the attraction sites as in Disneyland and Disney world

What forces affect the industry?

Competition:

*Twenty-First Century Fox, Inc

.

*Time Warner Inc.

*NBC Universal Media, LLC

The forces that affect the entertainment industry would be competition, due to the constant innovation of products to meet customer’s needs. Living in the era of technology entertainment has become a big want for consumers, but due to specific incomes as in lower and middle class, the competition of Disney may obtain some of its customers.The market share impacts the profits of Disney in how they grow or fall within the economy. Depending on the income of families, Disney needs for families to be able to afford the products and services the company allows.

The Walt Disney Co. will repurchase up to $8 billion in stock next year, giving a major boost to investor returns, the company’s chief financial officer Jay Rasulo said Thursday

.

(Disney plans to buy back up to $8 billion in stock in 2014, 2013; Disney plans to buy back up to $8 billion in stock in 2014, 2013)

Recommendations

* Changing pricing strategies, to market penetration so more sales can be reached by reducing the cost of the product for limited time

* Not limiting the access of Disney products and services within certain retail stores, and television, to reduce competitors to gain the attention of Disney customers.

* Enabling more promotion strategies for people to visit attraction & live the experience to show

...